Getting a Buzz: Why Open Houses Still Work

Open houses are the traditional method foreverywhere at all times. Expensive jewelry, money,
generating buzz for a property. While most sellersand small high-tech devices like mp3 players can easily
see this as a valuable way to market their homes,be slipped into a thief's pocket, so be sure to keep
some view open houses as a waste of time.them out of sight.
Neighbors and curious passersby flock to your homeTake your family, and leave for the duration of the
and stroll around, eyeing up your private living space.open house. While you may feel that you are the
Many of these people have no intentions of buyingmost equipped to answer questions and to promote
your house. This can be dangerous, as someyour home, your presence will make visitors feel like
lookie-loos are actually thieves, wanting to case outthey are trespassing. You will also inhibit your agent,
your home.who has years of experience, and selling skills. Trust
Some agents prefer to hold private open houses,your agent to do his or her job, and have a pleasant
where other agents in the area tour the home,afternoon out with the family.
keeping their clients in mind. This is beneficial for bothOn that same note, be sure to bring your pets when
the buyer and the seller. The buyer gets insideyou leave. Barking dogs will distract potential buyers.
information about a property from their agent asAlso, make sure that any kitty litter pans are
soon it is placed on the market. The seller has theemptied, pet hair is picked up off furniture, and that
advantage of not having to worry about openingthe house smells fresh and clean. You don't want
their doors to just anyone off the street.odors to make a bad first impression.
So why bother with a public open house? Word ofAs a potential buyer, when you attend an open
mouth is a very powerful marketing tool, especially inhouse, be sure to respect the fact that you are
the world of real estate. Curious neighbors may notentering someone else's home. Take off your shoes,
be in the market for a new home for themselves,refrain from smoking, and don't touch personal
but they can (and often do) recommend yourbelongings. If you bring your children with you, be
property to friends of theirs who are looking tosure to keep a close eye on them, and do not let
move into the area. This kind of matchmaking coststhem wander the house unsupervised. It's unsafe for
nothing, and can bring in a solid offer on your house.them, and inconsiderate to the homeowner.
A well-attended open house can garner more offers,If you are a curious neighbor, don't be afraid to tell
and possibly higher offers from buyers. The morethe agent on hand. It is perfectly acceptable that you
people that view your home during an open house,are looking at the house because as mentioned
the more it can create a atmosphere of competition.earlier, many sales come from word of mouth. Also,
It looks like your home is a hot property and thatby telling the agent the truth, you won't waste their
interested persons would do well to make theirtime and keep them from truly interested buyers.
offers quickly.Sign the register when you enter. By signing this
When you do decide to hold an open house, therepaper, you are simply helping the agent keep track
are certain things you should do to make sure that itof how many attendants there were, along with their
goes smoothly, and that your home is presented innames. This information helps the seller in case of
the best possible light.theft.
Clean, clean, and clean some more! Remove anyOpen houses have long been a staple in the real
clutter, and be sure to give bathrooms, countertops,estate industry. While they have fallen out of favor
and floors a decent scrub. Nothing will turn off buyerssomewhat in recent years, open houses can still be a
faster than a dirty home. They can't envisiongold mine for creating potential leads. Give your home
themselves living there if your mess is everywhere.some exposure and create some buzz about your
Lock up all your small valuables. While a good agentproperty. Good word of mouth can lead to your
will escort visitors around the home, they can't behouse being sold quickly, and for the price you want.