Open Houses

One of the most talked about tactics in selling realthe listing agent. As one could imagine this is an
estate is the open house. In years gone by the openimportant showing as these other agents represent
house was a staple tactic of selling real estate.numerous buyers who are currently looking in your
However in recent years the "just looking" trend hasarea.
brought some unfortunate attention on what hasThe more traditional open house typically happens on
traditionally been a great marketing tool. Many peoplea weekend when the majority of people are available
have asked if the open house still holds any value into view homes. It is the realtor's job to ensure that
today's real estate market. The simple truth is that itviewers are of the qualified variety. There will be a
does.number of "looky loos" but that is really unavoidable.
When a home goes on the market there is aAn open house can be a definitive mind changer for
complex series of events that goes into motion. Thissomeone who is interested in the home. Perhaps
is of course, referring to the marketing plan that thethey have seen it online already and seeing it in
agent has devised for the home or property inperson will be the experience that changes their
question. Truly, in years past open houses wereminds for the better. Many buyers would rather
responsible for a lot of home sales. Then again, atcome to an open house before setting an
that time you did not get a lot of unqualified lookersappointment to see the home as there is little
taking up valuable time. Now, a note should be madepressure during an open house, and a level of
that there are typically two different open housesanonymity that is not really possible with an
that take place. The one that happens before theappointment. Open houses are an important part of
home is openly listed is for other agents. This viewingthe selling process, do not underestimate their worth.
is for other agents who service the same area as