| One of the most talked about tactics in selling real | | | | the listing agent. As one could imagine this is an |
| estate is the open house. In years gone by the open | | | | important showing as these other agents represent |
| house was a staple tactic of selling real estate. | | | | numerous buyers who are currently looking in your |
| However in recent years the "just looking" trend has | | | | area. |
| brought some unfortunate attention on what has | | | | The more traditional open house typically happens on |
| traditionally been a great marketing tool. Many people | | | | a weekend when the majority of people are available |
| have asked if the open house still holds any value in | | | | to view homes. It is the realtor's job to ensure that |
| today's real estate market. The simple truth is that it | | | | viewers are of the qualified variety. There will be a |
| does. | | | | number of "looky loos" but that is really unavoidable. |
| When a home goes on the market there is a | | | | An open house can be a definitive mind changer for |
| complex series of events that goes into motion. This | | | | someone who is interested in the home. Perhaps |
| is of course, referring to the marketing plan that the | | | | they have seen it online already and seeing it in |
| agent has devised for the home or property in | | | | person will be the experience that changes their |
| question. Truly, in years past open houses were | | | | minds for the better. Many buyers would rather |
| responsible for a lot of home sales. Then again, at | | | | come to an open house before setting an |
| that time you did not get a lot of unqualified lookers | | | | appointment to see the home as there is little |
| taking up valuable time. Now, a note should be made | | | | pressure during an open house, and a level of |
| that there are typically two different open houses | | | | anonymity that is not really possible with an |
| that take place. The one that happens before the | | | | appointment. Open houses are an important part of |
| home is openly listed is for other agents. This viewing | | | | the selling process, do not underestimate their worth. |
| is for other agents who service the same area as | | | | |