| One of the most talked about tactics in | | | | for other agents who service the same area as |
| selling real estate is the open house. In | | | | the listing agent. As one could imagine this |
| years gone by the open house was a staple | | | | is an important showing as these other agents |
| tactic of selling real estate. However in | | | | represent numerous buyers who are currently |
| recent years the "just looking" trend has | | | | looking in your area. |
| brought some unfortunate attention on what | | | | |
| has traditionally been a great marketing | | | | The more traditional open house typically |
| tool. Many people have asked if the open | | | | happens on a weekend when the majority of |
| house still holds any value in today's real | | | | people are available to view homes. It is the |
| estate market. The simple truth is that it | | | | realtor's job to ensure that viewers are of |
| does. | | | | the qualified variety. There will be a number |
| | | | of "looky loos" but that is really |
| When a home goes on the market there is a | | | | unavoidable. An open house can be a |
| complex series of events that goes into | | | | definitive mind changer for someone who is |
| motion. This is of course, referring to the | | | | interested in the home. Perhaps they have |
| marketing plan that the agent has devised for | | | | seen it online already and seeing it in |
| the home or property in question. Truly, in | | | | person will be the experience that changes |
| years past open houses were responsible for a | | | | their minds for the better. Many buyers would |
| lot of home sales. Then again, at that time | | | | rather come to an open house before setting |
| you did not get a lot of unqualified lookers | | | | an appointment to see the home as there is |
| taking up valuable time. Now, a note should | | | | little pressure during an open house, and a |
| be made that there are typically two | | | | level of anonymity that is not really |
| different open houses that take place. The | | | | possible with an appointment. Open houses are |
| one that happens before the home is openly | | | | an important part of the selling process, do |
| listed is for other agents. This viewing is | | | | not underestimate their worth. |