| Many salespeople begin their careers by | | | | but for those that do they can work very |
| cold-calling. This is a process by which a | | | | well. Deep breathing is also something that |
| salesperson is given a list of phone numbers | | | | can be done to help with getting over |
| and names which he or she then calls with the | | | | cold-calling fears even when on the phone. |
| hopes of making sales. These are not people | | | | Even when breathing deeply, one can still |
| that the company has any information on or | | | | speak, listen, and do 'normal' things. Most |
| people that have asked to be called. Most | | | | people do not notice the breathing patterns |
| people will not be interested in what the | | | | of others, and so will not be concerned about |
| salesperson has to say, but some people will. | | | | this. This type of exercise can help the |
| These people may then become customers, | | | | newcomer and the seasoned professional with |
| providing revenue for the salesperson and the | | | | getting over cold-calling fears. |
| company. | | | | |
| | | | But one of the most important things to keep |
| The problem with this, however, is that | | | | in mind when you are cold calling is that |
| salespeople that are new to their trade are | | | | it's not the end of the world if someone |
| often frightened and nervous about calling | | | | tells you to get out of their office. Really, |
| strangers and soliciting their business. They | | | | it's not going to affect them thirty seconds |
| must find ways of getting over cold-calling | | | | after you leave, so why should you let it |
| fears. This is not always easy, as getting | | | | effect you. The answer is that you shouldn't |
| over cold-calling fears can take time and | | | | let it affect you. Selling is a numbers game |
| effort. There are several things that | | | | and as much as we'd like to close 100% of the |
| salespeople can try to do, however, to get | | | | people that we come in contact with, we just |
| over cold-calling fears. First, they can | | | | know that it's not going to happen. The |
| practice their speech in front of a mirror, | | | | important thing is that you keep track of |
| on the phone with a friend or family member, | | | | your numbers and try to improve them. So if |
| or in front of others until they feel totally | | | | you have a casual attitude about cold |
| comfortable with it. This will help alleviate | | | | calling, you'll find that good things will |
| their fear of forgetting what they are | | | | happen to you. It doesn't matter if you get |
| supposed to say, and will also help them to | | | | an appointment with 1 out of 100 people; the |
| sound more natural. | | | | important thing is that you kept at it. And |
| | | | that's what separates the top salespeople |
| Other ways of getting over cold-calling fears | | | | from the bottom ones. Keep in mind that you |
| are to take deep breaths, meditate, or do | | | | won't be cold calling forever and the goal is |
| other calming and/or relaxing exercises. Not | | | | to fill up that pipeline so you always have a |
| everyone feels comfortable with these things, | | | | ready supply of prospects you can tap into. |