| For a site to get long term free traffic from | | | | follow this link." |
| the search engines. Understanding of website | | | | |
| linking strategies needs to be applied. This | | | | However many of the Wikipedia pages rank very |
| strategy needs to fit with your business | | | | high on Google, and features as a trusted |
| model and must be sustainable over time. | | | | authority site which has power in all search |
| Traffic from some links, takes time to | | | | engines. It is likely to send targeted |
| develop. | | | | traffic which is really the end result you |
| | | | are looking for anyway. |
| At this time, Google is winning the search | | | | |
| engine war. The majority of webmasters | | | | At the same time, different engines treat |
| approach a linking strategy purely for SEM | | | | these links differently. In a recent |
| (Search Engine Marketing). More links to a | | | | interview with the Yahoo director of search, |
| site is a key when looking to get found in | | | | they have stated that the link will be |
| Google | | | | followed to the site, however the details of |
| | | | the link will not be passed on, simply that |
| The overall goal should be traffic results | | | | your site will be found. |
| based, not purely for search engines. | | | | |
| | | | There is an easy way to identify these types |
| Links can take a long time to show up and | | | | of links, if you use the Web Browser, Firefox |
| help your rankings. A site that would help | | | | which I highly recommended. It is a good |
| indirectly with search marketing results | | | | alternative to Internet Explorer as its very |
| would be Wikipedia. | | | | clean and easy to use. |
| | | | |
| This free online library allows edits to | | | | It has an Search Engine Marketing add on |
| apply external links to the bottom its pages. | | | | which, when installed and turned on, it will |
| The site has a many million pages and a vast | | | | show you the no follow links highlighted in |
| amount of traffic | | | | red. |
| | | | |
| Now Wikipedia has applied the no follow' HTML | | | | Also, while searching in Google, it will show |
| tag on its external page links to stop it | | | | a large amount of information on links to the |
| being abused by some webmasters. This can be | | | | listings, age of the site, alexa ranking etc. |
| seen on any site using this process, by the | | | | |
| following steps: | | | | Download it here: |
| | | | |
| 1. Highlight the link by left mouse and | | | | Another method that has been used to acquire |
| holding 2. Right mouse the link and look at | | | | links, is that of posting comments on blogs. |
| the properties. | | | | This has resulted in a rash of posting |
| | | | comments only for return links. Wordpress, a |
| The text "Nofollow" can be seen in the | | | | quality open source blog software platform, |
| properties | | | | has made all the comment links no follow in |
| | | | order to combat this. |
| The no follow tag means Page Rank (or | | | | |
| Reputation - PR) will not be passed on to | | | | In conclusion, there are many effective |
| your site and Google will not count it as a | | | | linking strategies, for marketing online at |
| link. To Quote Wikipedia: | | | | the same time the development of goals with |
| | | | an overall plan for the development of these |
| "nofollow" actually tells a search engine | | | | goals should be applied. |
| "Don't score this link" rather than "Don't | | | | |