| For a site to get long term free traffic from the | | | | high on Google, and features as a trusted authority |
| search engines. Understanding of website linking | | | | site which has power in all search engines. It is likely |
| strategies needs to be applied. This strategy needs | | | | to send targeted traffic which is really the end result |
| to fit with your business model and must be | | | | you are looking for anyway. |
| sustainable over time. Traffic from some links, takes | | | | At the same time, different engines treat these links |
| time to develop. | | | | differently. In a recent interview with the Yahoo |
| At this time, Google is winning the search engine war. | | | | director of search, they have stated that the link will |
| The majority of webmasters approach a linking | | | | be followed to the site, however the details of the |
| strategy purely for SEM (Search Engine Marketing). | | | | link will not be passed on, simply that your site will be |
| More links to a site is a key when looking to get | | | | found. |
| found in Google | | | | There is an easy way to identify these types of |
| The overall goal should be traffic results based, not | | | | links, if you use the Web Browser, Firefox which I |
| purely for search engines. | | | | highly recommended. It is a good alternative to |
| Links can take a long time to show up and help your | | | | Internet Explorer as its very clean and easy to use. |
| rankings. A site that would help indirectly with search | | | | It has an Search Engine Marketing add on which, |
| marketing results would be Wikipedia. | | | | when installed and turned on, it will show you the no |
| This free online library allows edits to apply external | | | | follow links highlighted in red. |
| links to the bottom its pages. The site has a many | | | | Also, while searching in Google, it will show a large |
| million pages and a vast amount of traffic | | | | amount of information on links to the listings, age of |
| Now Wikipedia has applied the no follow' HTML tag | | | | the site, alexa ranking etc. |
| on its external page links to stop it being abused by | | | | Download it here: |
| some webmasters. This can be seen on any site | | | | Another method that has been used to acquire links, |
| using this process, by the following steps: | | | | is that of posting comments on blogs. This has |
| 1. Highlight the link by left mouse and holding 2. Right | | | | resulted in a rash of posting comments only for |
| mouse the link and look at the properties. | | | | return links. Wordpress, a quality open source blog |
| The text "Nofollow" can be seen in the properties | | | | software platform, has made all the comment links |
| The no follow tag means Page Rank (or Reputation - | | | | no follow in order to combat this. |
| PR) will not be passed on to your site and Google will | | | | In conclusion, there are many effective linking |
| not count it as a link. To Quote Wikipedia: | | | | strategies, for marketing online at the same time the |
| "nofollow" actually tells a search engine "Don't score | | | | development of goals with an overall plan for the |
| this link" rather than "Don't follow this link." | | | | development of these goals should be applied. |
| However many of the Wikipedia pages rank very | | | | |