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How To Build Your Sales

You may have heard of joint venture
marketing, It's used frequently by savvyYOU MUST BE ENDORSED The most important thing
entrepreneurs to increase profits and addis you must have your fellow entrepreneur
loads  of  prospects  to their customer list.include  a  letter  of  endorsement.
So  what is joint venture marketing (or j/v)?He has already established a relationship
with his customers. You haven't. If his
Speaking at the Information Marketing Bootcustomers are satisfied with his product,
Camp ( Joint venture expert and entrepreneurthen they'll much more open to receiving
John Alanis describes it as "a mutuallyinformation  from  him  about other products.
beneficial agreement to sell similar products
or  services  to  customers  or  prospects."Without the endorsement, the customer
response  will  drop  significantly.
You approach another entrepreneur and ask
them if they'll endorse your product andYou can also ghost write the endorsement
allow  you  to  mail  to their customer list.letter for your j/v partner and then have him
sign  it.
In exchange, you give the entrepreneur a cut
of the gross profits, usually anywhere from 5APPROACHING A J/V PARTNER The best way to
to 25 percent. Or you could arrange a listapproach a potential joint venture partner is
swap.to send a letter and then follow up by phone.
Be prepared to phone at least a couple of
J/V marketing allows you to quickly addtimes  before  your  partner  agrees.
hundreds or thousands of names to your
customer  list.When sending out the letter proposing a joint
venture partnership, be sure to do the
The first step is to find a suitable jointfollowing:
venture  partner.
Offer to do all the work. You'll handle all
Where  do  you  look?the mailing, marketing documents, and product
fulfilment.
Try your own customers first. Send out a
letter or email announcing you're looking forCollect the customer money yourself and then
a j/v partner. Be sure to tell them you'resend  your j/v partner his cut for each sale.
looking for a partner who sells similar
products to your own. And ask how manyStress the fact that your partner will be
customers they have on their list. Obviously,"getting money for no work." This is a strong
the  more,  the  better.incentive for an entrepreneur to become your
j/v  partner.
Another way of to find j/v partners is in
trade publications. Look at the advertisers.You will deduct your mailing costs and other
You'll probably find a few that sell similarexpenses first and then split the balance
products to your own. Contact them by phonewith  the  partner.
or letter and explain you'd like to create a
joint  venture  with  them.Always get your j/v partner to sign your
letter  agreeing  to  your  terms.
Also look in the Standard Rate and Data
Service (SRDS) ( This directory has everyInclude an "exit clause." This allows you to
commercially available mailing list, the listcancel the j/v agreement if you find your
owner, etc. Most larger libraries will have apartner  is  a  headache  to  deal  with.
copy of SRDS, although it may be a year or
two  out  of  date.By following these steps to a joint venture,
you'll be able to quickly add hundreds or
As well, check out the Oxbridge Directory ofthousands of potential customers to your
Newsletters ( It's an excellent source fordatabase that normally would take years to
potential customers from newsletteraccumulate.
subscriptions. It's an expensive directory to
buy, but ask your library if they have aAnd, most importantly, you'll increase your
copy.sales.



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