4 Methods of Going Green in the Datacenter

How would you respond to someone telling you thatmounted servers, running 24 hours a day, 365 days a
you could reduce your operational costs by 50% oryear. The standard air conditioning needs would be
more? Would you believe them? Would you throwprovided by an 8-Ton unit, capable of handling the
them out of your office? In this series of articles weoutput of all 10 servers. The annual electrical cost to
will examine just that.run each server would be approximately $975 per
We've all heard the mantra of going "Green" and howyear. In addition, the cost to the company to cool
that will save money, but do you know how you canthe heat put out by each server would be another
go Green? What's involved, and what can you$410 per year. This makes the annual cost of running
reasonably expect in the form of savings? Can youeach server a hefty $1,385. Now multiple that
implement a program that not only uses energyamount by 10 (the num of servers in the
resources more effectively, but really saves yourenvironment), and we see that it costs
corporation some of its own "green" (dollars that is).approximately $13,850 every year to run your
These are the questions that IT professionals anddatacenter.
business operations people ask every day, and theSolution 1 - Upgrade your hardware
answer is definitely yes.The first solution is to simply upgrade your hardware.
Here's a great beginning to going Green, and an ideaMany manufacturers have gone on the Green
of which methods gives you the biggest bang forbandwagon and have done a great deal to reduce
the buck. Here's another surprise: You do NOT needthe electrical consumption of their products. Savings
to have a hundred servers in order to reduce yourcan be achieved on both the amount of electricity
Total Cost of Ownership (TCO) and save substantialconsumed and the amount heat being produced,
amounts of money with your Green initiative. Evensimply by changing the processor and the drive types
companies in the Small to Medium Business (SMB) sizeselection.
can demonstrate substantial savings. Our example willFor example, by choosing a Rack server with SAS
be scaled down to the SMB environment todrives instead of SCSI drives, will save you about
demonstrate what can be saved on the bottom line$121 a year. Now multiply that by the number of
annually.servers in the datacenter, and you can save over
Simple MathIn an effort to keep the math from$1,200 a year just by selecting lower consumption
clouding the results, we'll speak in generalizations. Adrives.
spreadsheet to be used to calculate the results, forBelieve it or not, one of the biggest consumers of
those that want to see how we structured theelectricity and producers of heat is the CPU. If we
savings, can be obtained by contacting the author. .use our standard Rack server (with two physical
If you would like to run the equation against yourCPUs in the server) and use 2 Quad-Core 3.5GHz
company's actual consumption; definitely reach out toCPUs (instead of the single core 3.7 GHz CPU), we
the author as well, to be assisted with those details.realize a savings of approximately $460 per year.
We'll begin the equation with a baseline of what aYou will save an amazing 30% off your cooling and
traditional IT infrastructure looks like. What we oftenelectrical consumption simply by using the modern
find in corporations is a host of specialty applicationsquad core processor design.
running inefficiently alongside one another: CustomerThis is a win-win, since you are reducing the
Relations packages, Email, and many otheroperational cost of the server and your company
server-based applications. Basically, each vendoralso benefits from the increased performance of the
requests a dedicated server for one or more if itsquad-processor design. And the exponential impact
components. This quickly leads to a plethora ofthis makes on our national energy consumption is
servers being added to your environment, ALLhuge. At the end of the day this decision is a
running their single, specialty application.no-brainer.
Should you be daring and sidestep theirConclusions
recommendation, adding their application on a serverIn this section of our series, "Going Green in the
with another application, you open yourself up to theDatacenter," we have seen how the drive type, and
ridicule of their "experts" should you need support.more importantly, the processor selection, can have a
ANY service or performance issue will instantly bedirect, long-term impact on your bottom line. In our
your fault, based on your decision to install their10-server datacenter, we were able to reduce the
"perfectly working system" (yeah right!!) on a serverTCO savings by over $4,600 per year simply by
with another application. Even if the other systemchoosing a more economical CPU. This is equivalent to
has nothing to do with your specialty package, trustsaving the cost of a new server every year.
me, it will still be your fault when their program doesSounds easy right? As the TV commercial yells, "But
not work correctly. Adding insult to injury, thesewait. There's more!" In the following three parts, we'll
servers are massively under utilized. It is notgo much deeper in our Green Datacenter project and
uncommon to observe CPU utilizations consistently indemonstrate that this only scratches the surface. Our
the single digits.goal will be a savings of over 50% in our new Green
The "Typical" datacenter:Datacenter.
In our example datacenter, there would be 10 Rack