| type="text/javascript"> | | | | business strategy." |
| Customer relationship management or CRM is defined | | | | Advent of internet has caused a paradigm shift to |
| as the process of tracking and organizing contacts | | | | age old dynamics of customer relationship |
| with your current and prospective customers. An | | | | management. Web based CRM or online CRM |
| effective CRM practice revolves around different | | | | comprises s et of software applications hosted by an |
| departments of your business process, enhances its | | | | Application Service Provider (ASP). These applications |
| productivity and service to match expectations of | | | | enable you to deliver services through internet. From |
| your customers. According a recent survey | | | | free of cost Google Calendar to Customized and |
| conducted by âBenchmarkâ CRM | | | | business specific online CRM solutions are available in |
| applications can increase revenue per sales person by | | | | the market. Their installation in your business process |
| 41% and improve lead conversion over 300%. Other | | | | offer manifold advantages. They lower down the |
| advantages of CRM applications are customer | | | | cost of entry and ownership. You can implement |
| retention, better profit margin and decreased | | | | changes according to demands of customers in a |
| marketing and sales cost. That is the reason Claudio | | | | faster manner. It helps in faster transmission of |
| Marcus, research director at Gartner commented | | | | information among the line of organizational hierarchy |
| "CRM is not part of a business strategy; CRM is the | | | | and your customers. |