| Beijing more than 150 home appliance chain stores in | | | | When the opponents also aimlessly when blind shop, |
| the density does not seem so crowded with Suning | | | | Suning has taken the lead in Beijing completed its |
| feel stifled, in scoring a look back 5 years after | | | | radial distribution chain. |
| Beijing, Suning has launched an ambitious new round | | | | The final siege |
| of war out of opponents. | | | | Speed in the shop at the same time, Suning Beijing |
| Speed shop | | | | market on the future development of new Yetai also |
| "5 years ago, first entered Suning Beijing, Beijing, | | | | in the pipeline. In the Fan Zhijun view, once the new |
| home appliance chain competition remains at the | | | | Yetai Beijing test water, now Beijing's IT, mobile |
| original rough stage. Companies frequently take | | | | phone chain will be very difficult. |
| 29-inch color TV special consumers, Suning to enter | | | | Suning Appliance storesrelatively new Yetai closer to |
| the market this five years, a fundamental change." | | | | 3C digital chain. Shop area of about 1000-2000 square |
| Suning yesterday Beijing to meet with the 5th | | | | meters, the main products are mobile phone, digital |
| anniversary press conference, Suning north China | | | | and other consumer electronics-based. "This store will |
| region president Fan Zhijun straight to the point that | | | | be out on the 1000, Beijing, the market would open a |
| the implementation of 5-year one-third of the capital | | | | 100 plan." Fan Zhijun said first digital test store Suning |
| market is one of the Suning Appliance to launch a | | | | Nanjing headquarters out in the second half will be |
| new round of campaign, want to completely eliminate | | | | copied to Beijing. |
| competitors. | | | | To prepare two kinds of Format, the future of |
| Alone with 5 years ago into the preparations for | | | | hundreds of stores in parallel the Beijing market, |
| Beijing's first store in Beijing compared to Fan Zhijun | | | | Suning and even 3 years before construction of the |
| now fully shown calmly: Beijing Suning stores reached | | | | second generation in Beijing logistics base. Fan Zhijun |
| 31 stores, operating a total area of more than | | | | said, the base covers an area of 70 acres, of which |
| 200,000 square meters, covering 13 districts and | | | | pure storage area of about 30,000 square meters, |
| counties of Beijing, radiation population more than 10 | | | | with a total investment of nearly 100 million yuan, the |
| million. Ahn Jung-Su Ning City District, Lenovo bridge, | | | | base used in three-dimensional mechanical shelves, |
| gold four seasons, Chaoyang Road 4 store sales, | | | | purchase hydraulic platform trucks folder holds all of |
| more than 150 home appliance chain stores in Beijing, | | | | the imported automatic machine tools, using the |
| has been among the top 10. | | | | most advanced inventory management systems, |
| "Tongzhou 3 Suning stores sales, has captured 70% | | | | delivery vehicles such as Wal-Mart as a unified global |
| market share in Tongzhou, in Daxing, Changping, | | | | positioning system installed on GPRS. |
| Huairou and Shunyi, Suning also dominant." Fan Zhijun | | | | "Opening of the base, will reduce logistics costs more |
| said, according to Beijing Suning has just developed a | | | | than 50% of Suning and radiation Tianjin and |
| new expansion plan, first of all shop speed. To this | | | | Langfang." Fan Zhijun said, relying on the set of the |
| end, Suning Beijing Shijingshan only in April alone, | | | | industry's most advanced logistics and distribution |
| Miyun, Fuxing Road, flagship stores, modification or | | | | system will be far more than rival Suning cost |
| new store opened four stores. The end of 2007, | | | | advantage, and launch of the Beijing Mobile, IT chain |
| Suning Beijing will reach 50 stores, annual sales of 5 | | | | of encirclement, and promote the industry reshuffle. |
| billion yuan to complete. | | | | "This will be the consumer electronics market in |
| Earlier, Suning have completed the Beijing market | | | | Beijing last a siege war." Fan Zhijun it does not seem |
| east, south and north of the store chain set up in | | | | confident. |
| three directions. With the May 1 Fuxing Road flagship | | | | 10 billion war |
| store opening, complete with Suning in turn widely | | | | Store expansion in the same time, the price of Suning |
| outside the shop as a starting point, Fuxing Road, | | | | offensive also endless. Although there are three |
| shops, holly leaf bridge shops, stores and Liangxiang | | | | weeks from May 1 Golden Week time, Suning |
| Shijingshan shop store chain to connect the west. | | | | already launched early season battle. |