| Within 200 meters near the Zhongshan Park, the Big | | | | PK between giants have not ending on. Although the |
| Three into the Kingdoms of the potential | | | | original store near Xujiahui country the United States, |
| Up to six months in preparation, the belated second | | | | but also at a distance between Suning. The store |
| Best Buy store in China?? Zhongshan Park store was | | | | settled in the Zhongshan Park, Changning Road, |
| finally ushered in the test business. Yesterday | | | | located apart, Huichuan GOME and Suning intersection |
| (August 27, 2008) Reporters on the scene observed, | | | | less than 200 meters, customers only need to spend |
| continued new store in the high end of its China | | | | 5 minutes can turn around again. |
| strategy, positioning, product distribution is also | | | | 's See, Gome and Suning's business is not currently |
| slightly adjusted. And the surrounding country from | | | | open for Best Buy's been great effect on passenger |
| the United States less than 200 meters, | | | | traffic and past the basic same. Best Buy to play |
| Suning | | | | with strong service brand is different with a product, |
| The two giants, Zhongshan Park business district | | | | Gome, Suning's price advantage is more obvious is |
| competition between the three shops will be opened | | | | taking the low road close to the people, and often |
| differentiation. | | | | have some flexibility in space for consumers to |
| Best Buy stores target two different groups | | | | bargain. The Best Buy stressed a clearly official said, |
| Back in February, Best Buy two stores will open in | | | | Best Buy introduced a number of commodities have |
| Zhongshan Park, the news will spread in the industry. | | | | been going in the world, in other home appliances |
| However, more than six months since the store was | | | | stores in hard to find, users can experience the first |
| always still holds partly concealed, has been engaged | | | | time by Pioneer. |
| in recruiting and other preparatory work. Until | | | | Avoid the homogenization of different competitive |
| yesterday, the Zhongshan Park store Best Buy has | | | | positioning |
| come after the first day of trial operation. Reporters | | | | Whether it is product positioning, or target population, |
| on the scene that has a lot of our customer number. | | | | Best Buy and Gome, Suning has the distinction |
| Best Buy stores, Zhongshan Park area of nearly | | | | between, the various Shisuo Chang, avoid falling into |
| 4,000 square meters of business, location, and the | | | | the homogenization of vicious competition. Gome and |
| Zhongshan Park, just across the street from the | | | | Suning's dominant position in the public mind deeply |
| main entrance, and convenient transportation. Stores | | | | rooted in lifestyle as the main characteristics of |
| to independent building, with own car park and a | | | | household appliances; Best Buy will be the largest IT |
| sunken green square. According to the responsible | | | | products as a selling point, a more relaxed shopping |
| person when the store had to prove safety in the | | | | environment. In the experience area, customers are |
| design Zhongshan Park business district landmark. | | | | free to try the newest computer racing games, or |
| Compared with the Xujiahui shop, Zhongshan Park | | | | enjoy the large screen on the sofa |
| store continues the high-end product positioning to | | | | LCD TV |
| 3C products. By placing the product category of | | | | Visual effects. |
| display, fashion style decoration simple line of | | | | In addition, customers in the States United States, |
| succession. And because Xujiahui business district and | | | | Suning will generally choose to counter salesperson |
| upscale shops adjacent office buildings, white-collar | | | | about product features, characteristics, these |
| demand for their products a little biased; and | | | | salespersons are often more Shumenshulu, vulnerable |
| Zhongshan Park store Zeyi mainly produced for | | | | to the traditional middle-aged, family consumers. At |
| nearby residents, the shop configured accordingly | | | | Best Buy, customers can be passed to the advice of |
| favor of families and users of products to meet their | | | | professional sales consultants, so that consultant to |
| purchasing preferences. | | | | help select products best meet the consumer |
| 200 meters big three "close combat" | | | | demand, in addition to providing computers for the |
| Best Buy opened its first store in China since | | | | consumer to upgrade, repair, remove viruses and |
| entering, and domestic as Gome and Suning two | | | | other home services for high-end young consumers |
| Home Appliances | | | | more convenient. |