Best Buy high-end line north to Beijing whether feasible or not? - Best Buy, Gome - HC network appliance industry-hc360

For Best Buy, for its entry into China five years hasdespite the three years of exploration, but the shop
patiently seek U.S. sales model and the balance ofis still very slow pace, has only three stores in China
China's national conditions, a camel across the river bywas the trade that is still not found the Chinese
feeling the stones to move forward.model.
By the industry described as "snail" speed shop likeOrient Securities analyst Zhang Ga, said the Chinese
Best Buy were unable to remain the pace, themarket,
tentacles stretch from Shanghai to Beijing again.Home Appliances
Recently, Best Buy's store quietly entered the BeijingUsual approach is to chain shop enclosure, squeeze
Scitech Shopping Centre, less than 400 squarerivals, which stores the number of wins by the way,
meters in this area in place of the States UnitedBest Buy had in Europe and the United States
Statesmarket with ease, while in China, as the number of
Suningcompetitors in the store's poor, Best Buy can only
There are no imports store. Best Buy would like towin by other means.
use this low-key behavior is unexpected and"Shop shop" model copied to China?
marketing tactics to avoid facing a trial of strengthAlthough denied access to Dorset Best Buy stores to
with competitors, or have found for their Chineseadopt a "store-store" model, but Best Buy in the U.S.
model?market has continued to this model as a strategy for
Wholesale supplier rolefuture expansion. Similarly, in Beijing one month
In Beijing Scitech Shopping Centre, second floor,before opening shop in Dorset, Best Buy has on
"BestbuyPremium" (Best Buy high-end shops) of markOctober 17 at the Mall of America Bloomington,
have been surprised to occur, and store display of allMinnesota set up shop in stores, on October 31
imports.Woodfield shopping center to open shop store .
To choose this way of Best Buy's original intention to"Best Buy rival Circuit City, the U.S. market
enter the Beijing market, Best Buy (China) Co., Ltd. in(CircuitCityStores) is facing closure, which Best Buy
response to the negative press the "store-store" thisalso has a warning." Luo Ren-night senior industry
view and said that Best Buy only as Dorsetexperts interviewed said, "Circuit City are known for '
wholesale retailer, providing products and services forSuper Store 'famous open preference for large area
the Dorset training, store all the employees of all thestores, but not success. "
Dorset people. "Best Buy no matter what way toThe Best Buy in Europe and the United States
enter the Beijing market sooner or later." Suning CEOmarket has recently tried to try a variety of stores
Sun Weimin in an interview for Best Buy "comeback"in the innovation, such as specific positioning for
is not surprised.women, "she (She)" stores, as well as
Best Buy to godifference since the line will be located"BestBuyMobilestores" (Best Buy Mobile stores),
in the high-end stores in Beijing and Shanghai marketswhich store all the "shop shop" form appears.
are essential. At Best Buy Five Star in 2005 after theSun people that the business area from Dorset are
acquisition, specifically in the Chinese market on acurrently only has 10 thousand square meters, annual
"two leg" of development: a leg, so that Five Star willoutput of 1 billion yuan, net profit of 100 million yuan
continue to play in three or four market advantage,can be seen that there is little area set aside to
taking the low road; other one leg, the developmentprovide for home appliances stores, Best buy and
of a Best Buy for its high-end line.Dorset cooperation, it is not a simple sense of the
However, Best Buy's high-end line has been difficult,supplier.