| Recalling the expansion of home appliance chain | | | | and large, has recently been associated with 100 |
| startedcompetition shuffling process, it can be said is | | | | shares reached a strategic agreement. Under the |
| a classic history of the industry. 2000 years ago, the | | | | agreement, GOME Group, the Yongle, China to open |
| home appliance chain started, before 2005, investors | | | | up stores in the United States when the two brands |
| have been bullish on the industry involved. States | | | | will be given preferential access to 100 joint stock |
| United States starting from Beijing, Tianjin planted | | | | commercial development of shopping centers and |
| grain into the country's first piece, then clearly place | | | | department stores. GOME spokesman Ho Yang Qing |
| an extra step by step in the national market siege to | | | | said: "The presence mall, department store shop |
| complete the layout of the country. Nanjing Suning is | | | | model is one of the country the United States. GOME |
| from the beginning, start with Jiangsu Province to | | | | chose and 100 joint-stock cooperation, mainly Chinese |
| start, then won in Shanghai in eastern China after a | | | | and the nature of its chain." Is understood that |
| firm foothold into the country. At the same time, | | | | shares in the Shanghai Brilliance , Ningbo, Shenyang, |
| Beijing Dazhong, Shanghai Yongle, the five-star | | | | Harbin and other cities have more than 30 |
| Nanjing, Shenzhen, paraelectric, ming up, Guangzhou | | | | department stores and shopping centers. |
| East Ze, Harbin Black Swan, Dalian business, Tom Lee | | | | Two giant stores surged, indicating it again |
| Henan, Shandong triple, Wuhan Industry and Trade, | | | | Competition home appliance chain stores of the |
| Qingdao Yatai, Anhui Guo-Sheng, Xian Zhi Sheng have | | | | population. |
| all become famous at a regional chain, fragmentation | | | | Chain from urban to rural areas |
| has been formed. | | | | Some experts point out, Gome, Suning, etc. is still the |
| Today, with the acquisition of Yongle and Dazhong | | | | current contention secondary market in three to four |
| Gome, Best Buy Five Star is holding,'s crowded | | | | markets, the regional chain is still room for |
| situation of the basic end. Next, home appliance chain | | | | development. |
| to go where? | | | | The so-called third and fourth grade market, is the |
| Store the contents of the number is still the | | | | county, town, township market. According to |
| Competition | | | | statistics, the country has about 500 prefecture-level |
| Since 2000, Gome, Suning's store openings no less | | | | city, more than 2,100 county-level cities, villages and |
| than 100 per year, while in 2007, Gome and Suning's | | | | towns over 50,000, rural households accounted for |
| store growth rate did not exceed this figure. | | | | 67.6% of the total households. As of 2007, the |
| Five-Star by acquisition, into a solid phase strategy, | | | | National 3, 4 appliances market capacity of over 2300 |
| the speed of opening new stores is slow. But the | | | | billion. Income growth of farmers from the current |
| country after the U.S. acquisition of Dazhong, Suning | | | | situation, has begun to close to the requirements of |
| has announced on the 19 existing franchise business | | | | the popularization of home appliances, has a huge |
| end cooperate with us, and spent nearly 300 million | | | | potential consumer. |
| yuan, the 19 companies involved in franchising 120 | | | | The most typical regional chain development is of |
| stores all joined to "incorporate" for the direct sales | | | | Jiangsu Pearl appliances. Up to now, electrical |
| stores. It is understood that joining the 120 Suning | | | | appliances in Suzhou, Jiangsu Pearl township under the |
| stores mainly located in Chengdu, Chongqing, Yunnan, | | | | jurisdiction of the market already has more than 150 |
| southwest. Industry experts have pointed out that | | | | joined the chain, and has pioneered the "seven |
| the main intention of this Suning by a rapid increase in | | | | reunification" franchising management. Gu Min, general |
| the number of stores, changing the negative impact | | | | manager of Pearl appliances that joined the chain in |
| of losing large and medium sized acquisitions, | | | | the township development time is ripe. |
| re-contest the United States has and national | | | | Chain development in the region was undoubtedly the |
| "energy", that M & A failure of Suning reconciled | | | | most intelligent Henan Wang Jia-yu. Wang Jia Yu-year |
| losing large and medium States United States, want | | | | national home appliance chain saw, after entering |
| to maintain the "two strong hegemony" of the | | | | Zhengzhou strong, simply to set up his own and sold |
| pattern. | | | | in Henan Tongli Paradise, took another start-up funds |
| Another source told reporters that the country | | | | for three to four market home appliance chain Yu. |
| hosted the United States in a comprehensive medium | | | | |