Can Your Corporate Policy Pass the Monkeys, Bananas, and Water-spray Experiment?

Five monkeys were placed in a cage. A banana wasWhat is Policy-Based Management? Is it Old Wine in
hung on a string and a ladder was placed below it.A New Bottle?
Each time one of the monkeys started climbing theWhether in government, industry, or academia,
ladder, all the monkeys were sprayed with a blast oforganizations have always employed policy-based
cold water. This experiment was repeated formanagement with varying degree of success. This
several days. Then each of the original monkeys wasparadigm is now being given a new life in designing
replaced with a new one. The experimenter did notand managing complex organizations and systems.
need to spray the new monkeys because, as soonThe focus is to make such organizations autonomic.
as any new monkey proceeded towards the ladder,By this I mean, organizations are aiming to function
all the other monkeys attacked it simply for the fearjust like the way the nervous system operates. The
of being sprayed.nervous system knows how to automatically
Finally, all the original monkeys were replaced withtransmit messages from different organs of the
new monkeys that had never been sprayed; yet allbody to the brain for the body to function as a
the monkeys attacked any monkey that dared climbwhole.
the ladder. Now you may ask why those monkeysPolicy-based management is based on the premise
that had never been sprayed would attack theirthat the organization should be able to adapt
mates without any rationale for their acts. Thedynamically to changing environments (i.e.,
monkeys were just following the policy laid down forself-configuring); handle operational exceptions and
them. They had no clue as to the origin of the policy.prevent disruptions (i.e., self-healing); protect its
(To get a complete description of this experiment,information and resources from malicious attacks (i.e.,
visitself-protecting), and manage its resources efficiently
It is highly likely that most of your employees followby using self-optimizing strategies (On Demand
policies established a long time before they joined theComputing, Craig Fellenstein, 2005).
company and they did not contribute to theirThe recent and ongoing accounting scandals among
development. Ask a sample of your employees howseveral well-established organizations could have been
well they understand specific policies within theprevented had there been well-documented policies
organization (e.g., policies on who and what to tell theunderstood by those affected. Can the Chief
media, how to keep their computer passwords, orExecutive Officer (CEO) claim that it is not his/her
policy on handling confidential information). Are theyrole to understand the accounting practice of the
doing things just because that is the way things arecompany as presented by the Chief Financial Officer
done or do they understand why they do them?(CFO) as in the case of Enron, WorldCom, and
What is a Corporate Policy?HealthSouth?
A corporate policy is a formal document that statesA legal and well-articulated policy that documents the
specific rules that must be followed by members ofresponsibilities of the CEOs and the CFOs could have
an organization. To be effective, a policy mustexonerated either party. In defending its position
possess the following characteristics:regarding its document shredding policy, Arthur
· It must communicate a judgmentAndersen's case would have been much stronger if
acceptable to members of the organizationits policy development team had a representative
· It must specify what is considered to befrom the legal department who ensured the legality
an appropriate behavior of a member of theof such a policy.
organizationWhat's the Cost of an Ineffective Policy-based
· It must identify tools and proceduresManagement System?
needed to perform specific tasksJohna Till Johnson's brief article on Telecom Carriers
· It must be clear and understood by all(NetworkWorld, 5/23/05, pg. 62) stresses the gravity
employees and the human resources department toof the losses incurred by organizations that
help in taking proper actions when the policy ismismanage information because the companies did
violatednot have or follow policies. Her examples include: (a)
· It should be a living documentTime Warner's loss of social security numbers for
Who Developed Your Corporate Policy?600,000 employees while the storage tapes were in
Since it is imperative that your policy needs totransit from the company to an external archive; (b)
communicate a judgment acceptable to all membersChoicePoint lost sensitive customer data due to a
of your organization, it is necessary that a policysecurity hole in the company's security policy; (c)
implementation team should have representativesMorgan Stanley lost $604 million because they were
from at least four areas of the organization:unable to produce email records to support their
· A senior level administratorcase.
· Someone from the management team whoIn conclusion, it is the responsibility of the managers
can enforce the policyand administrators to institute effective policy-based
· A member of the legal staffmanagement that consistently educates the
· A member of the user communitymembers of the organization on the value and
As a living document, the implementation team shouldrationale behind the policies. This is critical for the
meet regularly (at least quarterly) to ensure thesurvival of every organization and reduction of
viability of the policy (Mark Ciampa, Network Securityeconomic losses, which creates a strain on the
Fundamentals--Policies and Procedures, 2005).economy.