| Dell announced global mergers consumer and SMB | | | | enterprises by the team management, based on |
| channel business China policy, not changed | | | | Dell's direct model of the business partner program |
| By the end of 2009, Dell announced the global | | | | (Dell PartnerDirect), medium-sized enterprises within |
| consumer and small businesses will be merged (the | | | | the industry-specific customer sales and service of |
| new department abbreviated as CESMB), as | | | | hundreds of partners will also be drawn to the 1DD |
| accounted for Dell's 2009 total sales of over 45% of | | | | management, covering 4-6 grade market business |
| the major adjustment in this sector, triggering the | | | | customers. |
| outside world dell Inspiron 4150 battery. | | | | From the current market position, while foreign |
| March 9, just promoted to Dell's consumer and small | | | | manufacturers have already introduced the concept |
| and medium enterprises business unit president Steve | | | | of virtualization in China for many years, but the |
| - Phyllis appearance Beijing announced a new | | | | actual in recent years began to have a real sense of |
| department to the media, the main reason for the | | | | their return. Last year, even in the main camp of |
| merger. In his view, the new business unit will be | | | | foreign firms on behalf of VMware, discussing their |
| Dell's future market share and revenue growth to | | | | Chinese market share, also in the winding, said the |
| play a very important role. | | | | current situation in China than they are in Europe, |
| Dell's consumer and SMB business merger | | | | Japan and even lagged behind the market situation |
| Steve - Phyllis previously served as Dell's Asia-Pacific | | | | for at least two to for three years. |
| and Japan senior vice president and president, for | | | | In fact, it is questionable, it is not only the domestic |
| him, Dell's revenue in the Chinese market after the | | | | needs of SMB customers virtualization can now |
| United States ranked the second highest, importance | | | | "standard", because the domestic SMB users, |
| is self-evident. Therefore, the Chinese market has | | | | whether they can enjoy the "foreign" manufacturers |
| also become a part of Dell's new products, new | | | | service, after all, depends on these companies have |
| business models an important experiment. | | | | sufficient interest to meet their virtualization needs. |
| Is well known that in early 2009, Dell Greater China, | | | | At present, Vmware and Citrix camp, represented by |
| announced the commercial products and consumer | | | | foreign firms in the Chinese market, mostly end-users |
| product channels and integration of the original SME | | | | or the government, banking, finance, foreign |
| Solution Center is zoned to the consumer's business, | | | | enterprises and other large multinational companies |
| and consumer products store for unified HP pavilion | | | | dominated. |
| dv9000 Battery. In Dell's internal management of the | | | | The SMB user's situation is the contrary, they are |
| new channel is called 1DD (one dell distrubution), that | | | | generally for the IT investment will not be many, and |
| is a layer of Dell's distribution structure. | | | | no professional IT managers and a very good |
| It is understood that, 1DD soon after the | | | | hardware for server virtualization, storage |
| establishment of the channel has been recognized, | | | | virtualization, and other demand is not much, most of |
| the most critical aspect is that Dell has set up a | | | | the user's require only lies in how the various existing |
| channel structure of a healthy system. Within this | | | | software systems for virtualization, to solve the |
| system, Dell can integrate channel resources, while it | | | | enterprise mobile office, remote branch office |
| is out of the channel policy is more standardized, | | | | access, reduce IT cost of inputs such problems, SMB |
| more planning, for the usual behavior FALSIFYING a | | | | market, the mainstream needs and many foreign |
| certain extent. | | | | manufacturers of the product planning is not right, |
| Of course, reflected in the report card on the sale, is | | | | etc. However, aspects of service and support |
| the consumer business in Greater China in 2009, the | | | | system, but more is required to consider the |
| growth is three times the industry average for Dell in | | | | input-output ratio, is difficult to believe that "foreign" |
| the Chinese market increased by 4% of the market | | | | manufacturers to the domestic big interest in the |
| share. To this end, Dell decided to implement this in | | | | SMB market. |
| the global markets of a channel management policies, | | | | In addition, whether it's VMware, or Citrix that |
| thus also led the merger of two business units. | | | | foreign firms, their markets are often global, and its |
| However, Steve - Phyllis opinion, the merger of the | | | | investment in any one market, and strategic planning, |
| two major business benefits does not stop there, | | | | market returns would be because of their status |
| because the two departments can be better | | | | determined. However, in the Chinese market, even |
| integrated product resources and marketing | | | | the Dell Inspiron 8000 Battery of the most |
| resources, improve market competitiveness; From | | | | demanding high-end market, its business generated |
| the supply chain management point of view, two | | | | by the integrated value is extremely limited. |
| operations after the merger, in R & D can also | | | | "Crippled" and channel system |
| share a number of technical and human resource | | | | Operation SMB market, the most critical is the |
| costs. | | | | channel of distribution. Because virtualization product |
| Steve - Phyllis said that as global president of Dell's | | | | is a very dependent on the service products, they |
| new business, he felt good, very excited because | | | | are lack of technical capacity for SMB users, service |
| the new business unit will be Dell's future market | | | | and support is undoubtedly the key to advancing the |
| share and revenue growth to play a very important | | | | application of virtualization, and this is bound to work |
| role. He also frankly admits that, in this must have | | | | in the SMB market to bear by the channel system If |
| the pressure, without pressure, it should not stay in | | | | the SMB market, which companies want to influence |
| this position. | | | | the formation of at least hundreds of channels also |
| Dell's vice president and Greater China CEO Min | | | | need to support the business. |
| Clement also said the two businesses in the Chinese | | | | From the channel layout view, foreign virtualization |
| market after the merger of the management team | | | | vendors mostly in Beijing, Shanghai, Guangzhou, |
| will be minor adjustments, but still 150 people waiting | | | | Shenzhen and other developed predominantly urban, |
| for recruiting new jobs, while the new staff positions | | | | while the domestic SMB customers are a large |
| will be concentrated in the channels and marketing. | | | | number of scattered in the regional market. Look at |
| China, the policy not changed channels | | | | the composition of channels, foreign firms are the |
| According to Steve - Phyllis said fiscal 2009, Dell's | | | | main channels for hardware manufacturers and |
| consumer and SME business sales worldwide grew by | | | | medium and large systems integrators, and SMB |
| 10%. While in the Chinese market, this growth is | | | | users tend to come out virtualization requirements, is |
| explosive, the entire Dell's sales grew by 81%, | | | | more easily through the ERP, CRM and other |
| consumer and small businesses respectively, also | | | | software and the combination of application |
| appeared in more than 100% increase. | | | | virtualization products to the place, so the application |
| In his view, such explosive growth was mainly due to | | | | software developers and software agents, is to |
| regional coverage in the Chinese market capacity | | | | make virtualization into the SMB market, suitable |
| expansion and strong channel distribution system. | | | | channels. |
| According to statistics, if Gome and Suning's store | | | | For example, like most pass this national virtualization |
| count is currently Dell already has more than 6,000 | | | | vendors, it is because the channels of choice is |
| stores. Should be recognized that, in the IT channel | | | | primarily on small software developers, |
| for more than 6,000 stores in two years, the | | | | software-based agent, was able to in the SMB |
| development is very rare, it is also proved that from | | | | market is rapidly developed. Solely on the SMB |
| another perspective, Dell does have enough to | | | | market, the domestic virtualization vendor channel |
| attract the channel's brand, products and services | | | | scale in hundreds of partners over its channel |
| strengths. | | | | distribution at least to cover the two cities. |
| Min Clement told this reporter that after the | | | | Contrast to domestic and foreign firms invested in |
| establishment of new business sector in China's policy | | | | the SMB market, the gap between |
| of not going to adjust the channel, Dell in the Chinese | | | | We naturally find that the "exotic" is far from |
| market five Quanguozongdai (Digital China, Hanlin Hui, | | | | virtualization do a good job for the domestic SMB |
| Changhong Jiahua, ORBBIT International, Tianyin ) still | | | | users to "localize" the preparation, even if the SMB |
| 1DD management, Dell's vice president, Greater China, | | | | market in 2010, virtualization needs can really |
| Chao Yang, general manager of consumer business | | | | "explosive growth", they I am afraid that virtualization |
| will manage the team. | | | | products, like hard to fall into the "homes of ordinary |
| At the same time, after Dell's small and medium | | | | people. |