Green With it!

In brainstorming our approach to developing acool. Ironically these systems keep lights on.
curriculum that will be acceptable andI look at the Energy Star on my refrigerator and
non-confrontational, I suggested writing an article thatremind myself that some think that efficiency
brings reason to the fore front. The term green IT iscompromises reliability. Yes, it is great for the home,
relatively new to the world of technology. Some maybut for a NOC? Who wants to be responsible for a
see it as a method of completely overhauling the ITcrash that results in a $5 million dollar lost. The
infrastructure, others may see it is a dream dancingconcerns of my peers are not unjustified. It is mind
in the mind of a few idealists. Maybe we should haveboggling to even think about introducing new
started this journey with the mind set of those whoinnovations for conservation of energy. One friend
rode that fishing boat in 1971. They believed a fewtold me that he believes green has no place in the IT
individuals could make a difference. Maybe thereenvironment. "It is a fad that will soon go away."
should have been more emphasis placed on educationWe both agreed to disagree. I look at conservation
towards "greening the home".as a "no-brainer." The challenges are overwhelming,
How many of us are aware of the waste in energythe goal is blurry, but the achievement of such is not
in our homes? How many of us have paid utility billsimpossible. We must at first identify the incremental
without question, just a sigh of disgust and a dip intosteps that can be made to overcome this adversity.
our bank accounts. I am impressed and motivated byVirtualization is encouraging, providing sensible
the up front commitment to green by big business. Itsolutions to our power swallowing addiction. We are
is a testimony of good faith when IBM, Cisco,beginning to see more and more power efficient
Staples, HP, and even Starbucks begin jugging alongproducts. Companies should be rewarded for
the Green IT bus. History tells me that theseimplementing these. Server consolidation should be
companies expend a lot of time, research and moneyprioritized in any training program. It is a fact that
before showing their hands. My first serious look atmost servers are utilized below 60%. Therefore, the
energy conservation can be traced back to mysimple solution is advancing clustering technology. I
pursuit of Planet 3's Certified Wireless Analysisremember my father saying, "there is a price to pay
Professional certification. Companies were beginningfor advancement". There are companies with as
to adopt Power over Ethernet and one Mr. Devinmany as 4,000 to 10,000 servers. Mr. John
Akin, CTO, Planet3 did a great job of explaining theHumphreys, program director for IDC's enterprise
savings on utility spending introduced by the use ofplatform group identified the growth in the number
POE. It was a revealing moment. I was awakened toof servers at 24 million. This number was 6 million 10
the truth of alarming waste of electrical power. Iyears ago. A recent study by HP and the uptime
immediately focused on my home, my bills, myinstitute suggested that for most of the world's data
ignorance and embraced my newly found knowledge.centers, 63% of the power is used for cooling.
My inquisitive mind prodded me to investigateThe case for going green is undeniable, it is more
eco-friendliness, energy conservation and keepingthan a fad. A look at the statistics, what we know
some loose change in my account. I looked at myand what has been proven true, warrants quick
home's washing machine, dryer, refrigerators,action. Activism comes from the word active. We
television, computers, heating and cooling and lighting.need to actively address our legacy. What will be the
It is alarming how these household appliances arestate of our environment when we are through with
overlooked. I paid very little attention to what weit? Green IT has received a lot of attention. It is a call
were paying for. In my study of green IT, it quicklyto action, not a total reclamation of our past, but
dawned on me that the concept of every individualsimple steps, starting, like was stated in 1971, with
counts was right on the money. In appreciating theindividuals and the homes, the cars, the lakes, the
need for greening on the IT side, an understandingrivers and the data centers. It is our moral duty to
of greening the home should be the logical startingdemand low carbon products, a structured plan for
point.e-wastes, increased publicity about global warming,
A refrigerator (post-2001) being used 24 hrs/day, 30and governmental rewards for organizations that are
days/month, costs around $60/year, roughly $5.04actively moving towards eco-friendly operations.
per day.A 100-watt light bulb used 16 hrs/day, 31The data center is the reservoir for end users. Lack
days/month costs around $6.00 per month. My laptopof awareness on this end will defeat the ultimate
that is on 24hrs. costs about $3.96/month. Althoughgoal. Users should be trained on proper computing
this was newly found knowledge, it quickly sensitizedpractices and energy saving activities. The use of
me to the vast amount of money being paid to keeplaptops, LCD monitors and thin clients, where
humongous enterprise networks running. One IBMapplicable can reduce consumption costs. Use of
advertisement quoted figures of $21m to $27m perpower-saving techniques, turning off computers at
year in some cases. Data centers immediately camenights and weekends, recycling old equipment and
to mind. These mission critical, complex rooms areproper asset disposal should be enforced. Enterprises
definitely money holes. They are the evil we cannotcan implement small steps that will have a positive
live without. There are laws that force enterprises tooutcome. Energy efficient lighting and
expand these monster rooms due to the need in themotion-activated lights can do a lot to reduce cooling
case of HIPAA and Sarbanes-Oxley to store data forneeds. Coordinate air conditioner settings, it's easy to
specified time periods and emphasize secure datahave one pitching heat while another cools.
storage. Other companies can ill afford anyAgain I will stress the need to investigate
downtime, so they are forced to design infrastucturevirtualization. This technology presents environmental
with redundancy as the a major goal.friendliness and increases the utilization and availability
Confusion abound in the IT world. Most designs are inof servers. We should remember that older servers
place and have been so for numerous years. Size ofare much less energy efficient than newer ones.
space, age of equipment and type of equipmentChoosing drive capacity is crucial. A 500GB drive is
have tantalized decision makers. One infrastructuremore efficient than a 250GB drive. Attention should
design professional, in a discussion told me "nothingbe paid to UPS systems. Use newer systems which
can be done about energy consumption at my job".have less energy loss than legacy systems. Data
He went on to tell me about the unbearable heat instorage is another area where small steps can be
his communications room, he lamented that newertaken. One should evaluate their solution to ensure
more powerful servers burn more electricity. Says Mr.redundant data copies are not present.
Magnus Herrlin, principal, ANCIS Inc, "thermalThough the task at hand appears to be gigantic, it is
management is really the biggest issue at theattainable with small steps. Green IT, though
moment, there's too much hot equipment in thesecontroversial, tackles our approach to environmentally
spaces. It's leading to failures." The heat compoundssafe practices, earth friendly operations and
the problem because mechanical and other electricalsustainability.
systems must be introduced to keep this equipment