Hefei Corps of containing the rise of large home appliances to the countryside - Meiling, distinguished - HC network appliance industry-hc360

After the Spring Festival, located in northwest Anhuicompanies with a common feature. Hefei Meiling Co.,
Hefei Electric Co., Ltd. distinguished bustled. AlthoughLtd. in 2007 to 34, president Wang Yong, market
the Chinese New Year and after that enrollment ofresearch, found that each household
450 new staff, factory work overtime every day,TV
arrange production, but the plant was again theBasic 100% ownership, but only 20% of the
region nearly 10 large trucks waiting for loading.refrigerator, aware of the demand in 34 markets will
Similarly, located in Hefei Economic and Technologicalhave a great refrigerator. Thus, beginning in Meiling
Development Zone of Hefei Meiling Co., Ltd. factoryBianba target 34 market, huh the "Golden Triangle
in the region, is also a constant stream of trucksproject."
hauling goods.The countryside as a national first batch of pilot
"From the end of last year to now have been inenterprises appliances, Meiling year before the pilot
overtime, for the year after stocking theprocess in the three provinces has been a productive
countryside, years ago, issued a mobilization order asession. From the sales point of view, not just Anhui
special business, to urge employees to write toMeiling refrigerator boss, in Sichuan, has become the
support their families." Hefei Meiling Co., Ltd. brandfirst brand, up to 130%. Even in the new flying
Minister Zhao Ning Ning, said to reporters. Therefrigerator base Henan,
company manufacture a factory for the productionHaier Refrigerator
of allBase Shandong provinces, Meiling has achieved more
Appliances to the countrysidethan 70% growth. Meiling winning a total of 40
Products, sales in February compared with thecurrent and 16 variety of refrigerator models freezer,
expected doubling time, the company is preparing torefrigerator in all enterprises in the lead.
increase production schedules and the recruitment ofAnother classic case of when the lead is Sanyo
new employees.Electric Co., Ltd. Hefei Rongshida. Early last year, the
Reporter interviewed two days in Hefei notescompany developed a comprehensive start to 34
Home Appliancesoverseas markets and to enter the market strategy,
Hefei, home appliances to the countryside to fightproduct distribution from only do high-end extension
the Army shot in the arm, greatly stimulatedto the low-end, a number of products for the 34
Refrigeratormarket, then at the end of rush on the full launch of
,home appliances to the countryside. "Last year, sales
Washing machinerevenue and profits growth of 70% or more. Now
Product capacity and improve corporate brands, andthe company is actively washing machine layout of
these busy and business is there in an earlierthe countryside, a total of 15 products won the bid,
distribution of 34 markets, strategic and networkMicrowave ovens
layout, the product prepared at an early step in aAre preparing to go to the countryside, these
great relationship.products will be the company's new growth the next
Distribution company one step aheadfew years. "Sanyo Electric Li Biao planning
"Step ahead" is Meiling, Sanyo Rongshida threedepartment, said to reporters.