Intense competition drum washing machine made domestic brands positive force - Washing Machine, Washing Machine - Network Appliance Industry-hc360 HC

Home Network NewsLittle Swan Washing Machine (
HCHC Family with map grid
: With the winter)
Washing machineClick here to view all news photos
Really looks like, Little Swan, Midea, RongshidaIndustry analysis, with the high-end market, increased
washing machines and other domestic brands arecompetition, new product development,
launching all kinds of "warm winter" promotion,market-based rate and market acceptance, more and
especially in the drum and high-endmore as a measure of the importance of washing
Washing Machinetheir overall strength index. In this process, small
Area, the product lineup and offers unprecedentedswan national brands represented in the product
intensity measures, generally welcomed bylineup, performance, design, quality protection, easier
consumers, but also to the long-term high-endaccess to consumers, and thus more competitive
washing machine market holds enormous pressure onwith the market.
foreign brands. Little Swan washing machine marketWashing machine drum into a focus of competition
leader, said this winter season to win promotionThe PRC, according to retail data company, in
battle, Little Swan has launched a variety of targetedOctober 2009, the drum washing machine proportion
water saving, energy saving, high wash washingreached 42% share of retail sales, retail sales rose
machine to seize the season than the market, themore than 64.4%, and showed continued to rise.
current 20 models clothing promise endFrom January to October this year, drum washing
Washing Machinemachine
Has fully into the market is bound to exquisiteSell
appearance and excellent quality of a washingThe amount of washing machine sales have
machine market, selling products this winter.accounted for 39.4% of the total amount. Analysts
Domestic brands made high-end market powersaid that by efficient and sophisticated modern
In Western developed countries, large capacity,lifestyle appeal, consumers advanced, fashionable
Energypursuit, accelerating the pace of development of
High cleaning and other functions has become ahigh-end washing machine expansion. Industry
high-end washing machine hot consumer. In theexperts also pointed out that the washing machine's
domestic market, although the product mix and saleshigh-end technology platform, market competition is
volume are still the main pulsator, but in recent years,based on the competition, especially in the drum
especially high-end washing machine washing machinewashing machine, new products, new technology
drum steady volume growth, market sharecontinues to introduce new high-end market
constantly pulled up. Brand structure, while foreigncompetition is accelerating the upgrading and
brands have an advantage in high-end market, butprogress.
with the Little Swan, Midea and other domestic"A huge R & D support, continuous technology
brands in technology innovation, product upgrades,innovation, quality inspection for many years
such as continuous quality improvement, power andoverseas markets has become a fat edge Little
market structure is undergoing significant change.Swan Washing Machine confidence in the market
According to consumer research center of China'swhere high-end, the current series of Little Swan
Internet data, in October 2009 China top ten mostWashing Machine clothing promise has received good
users concern the distribution results in the washingmarket response , the next will make available large
machine brands, domestic brands account for 60%capacity, large windows, super clean the rollers of
share of attention from, far more than foreigndegree, so that Little Swan Washing Machine really
brands.take advantage of market position. "Little Swan
In fact, the domestic brands have long been in theWashing Machine R & D person in charge.
washing machine layout of high-end market, increasedMarket has proved all of this, the PRC, according to
to high-end washing machine drum dominated thethe latest data show that Little Swan drum washing
field of investment, to enhance the right to speak atmachine market share in retail sales from January
the high end market. As early as August 2007, Little2009 the first 9 to 10 months rose a strong 4th
Swan had moved the release of 11 high-capacity suitsplace, the speed of growth that the industry shock.
the net Snow Bo series drum washing machines,Addition to Little Swan, this year in September, Haier
washing than can reach the industry leading 1.18,has introduced its "Se double-balanced ring
aroused strong concern the market, launched thetechnology" Casa Imperial drum washing machine,
follow-up series and refined slim series become aclaiming that the design for high-end consumers,
strong market power roller. September 2009, Littleactive distribution of high-end washing machine
Swan has launched 10Kg heavy clothing Nuobifolimarket.
series large capacity drum, priced up to more thanMarket observers believe that domestic brands have
10,000, as against foreign brands on behalf ofmade power roller products, is bound to Jiaore
domestic high-end washing machine. At the samehigh-end washing machine market. After 2010, the
time, the industry while the U.S. force launchedhigh-end washing machine or the competitive
Itsunao dry one drum washing machine, drying withlandscape will change, long-entrenched high-end
ADO intelligent, A48 quick wash, high-temperaturemarket, foreign brands, domestic brands will be under
sterilization technology and some other columns tothe impact of exercise to fight, put on a new "Chu
become a leading fashion industry representativesand Han hegemony.
healthy washing machine.