| There seems to be no end to the current appetite | | | | files, promotional videos etc. but any digital file can be |
| for promotional flash drives and given their popularity | | | | pre-loaded onto the memory stick. |
| by the attendees at shows, exhibitions and other | | | | You can also "lock" any data that you pre-load onto |
| sales events it's no surprise. | | | | the flash drive so it can't be deleted by the user as |
| Memory sticks that are branded with your company | | | | soon as they use it for the first time but if you want |
| logo are not cheap, even if you buy the smaller | | | | to do this you'll have to have your data ready early |
| capacity versions they are still more expensive that | | | | as it has to be loaded and "locked" during the |
| other promotional products such as bags, mugs, key | | | | manufacturing process. Remember though that if you |
| rings and pens so if you do buy them you need to | | | | load too much data on the stick and don't leave |
| make sure you really get the best from your | | | | enough room for the user then they're unlikely to |
| investment. | | | | use it and your brand won't get the on-going use and |
| A printed flash drive will of course do an excellent | | | | exposure you have paid for. |
| job of promoting your company's name and the | | | | If you're planning to load the data onto the memory |
| on-going use of the flash drive pretty much assures | | | | sticks yourself then make sure you leave yourself |
| you of on-going brand exposure but why not use the | | | | plenty on time. Ideally it's a job left to the |
| memory inherent in the memory stick? After all | | | | professionals because instead of having to load each |
| you've paid for it so you might as well use it. | | | | memory stick one at a time they will use professional |
| Pre-loading data onto a memory sticks purchased for | | | | USB data replication equipment. The beauty of this is |
| your company makes good commercial sense and | | | | that not only will it get the job done quickly but |
| help to justify the greater cost of the stick | | | | during the data loading service they will also QA |
| compared to more conventional promotional items. | | | | every memory stick they load data onto. |
| The process of data loading is sometimes called | | | | Your could use a dedicated data duplication company |
| duplication, pre-loading, copying or replication is | | | | but ideally use the company that you buy the |
| relatively easy to do but it can be time consuming | | | | branded memory sticks from as it keeps the |
| and you need to plan ahead to allow enough time to | | | | responsibility with the one company. Most good |
| get the data organised. | | | | branded memory stick suppliers will have their own |
| Typical data that is loaded would include your sales | | | | in-house data duplication services. |
| brochures, price lists, company web site links, media | | | | |