| According to reliable sources, the world's largest | | | | American shops are also magazines. |
| home appliance retailer Best Buy to open stores in | | | | Three different localization of personalized customer |
| China in the first date set for Dec. 28. In response, | | | | service |
| Best Buy marketing people are not denied. However, | | | | Indeed, with increasingly diversified consumer |
| the "Daily Economic News" from the inside was | | | | electronics, Best Buy requires large-scale personalized |
| informed that Best Buy's first store in China will be | | | | customer service. BestBuy Group Vice President and |
| 25, 26, took the lead against the media, the industry | | | | President Asia Pacific Lv Weimin acknowledged that |
| unveiled, and then the official involved in China's retail | | | | Best Buy stores in China, Best Buy, "the research on |
| market. Yesterday, the reporter through various | | | | Chinese consumers, according to its characteristics in |
| channels, in advance, "decrypt" Best Buy stores in | | | | the product selection, service and price to make the |
| China and some similarities and differences between | | | | appropriate adjustments." |
| North American stores. | | | | 1, commodity structure |
| Rejected three similar type of financial model | | | | Best Buy stores demographic characteristics and |
| appliance shopping centers | | | | according to purchase history to determine which |
| 1, the implementation of the system of | | | | products and services to be provided. For example, in |
| non-commission sales model | | | | the Chinese stores will be digital, entertainment |
| Learned that Best Buy stores in China store design | | | | set-based goods products, and increased |
| draws on the experience of North American stores, | | | | air-conditioning and refrigerators, washing machines |
| with blue-yellow color as a symbol of color, and the | | | | and other traditional white goods, as well as sales of |
| merchandise display area by category; most of the | | | | mobile phones and small appliances proportion. Best |
| goods are on their own after the Best Buy purchase | | | | Buy House of Flying Eagle stores in four floors, the |
| sales; employees hired by Best Buy, to implement | | | | white and small appliances to free two floors. |
| the system of non-commission sales model; | | | | The North American shop delineation of high-end |
| employees wear uniforms, wearing a blue shirt and | | | | commodity structure of the main digital audio, home |
| khaki pants, and to provide customers with "no bias" | | | | entertainment-related digital electronic products, such |
| shopping consultants to help customers according to | | | | as computers, plasma TV, LCD TV, stereo, etc.. |
| their needs and budget to choose the most suitable | | | | 2, localization of charges |
| product solutions. | | | | Best Buy equipped with computer agents, personal |
| 2, set the waiting area checkout | | | | sales assistant to provide customers with advice and |
| Best Buy marketing, said Wang Ying, to prevent long | | | | solutions. Wang Ying, Chinese consumers to store |
| lines waiting for customers, "Best Buy waiting area | | | | consultation for wiring, installation and procurement |
| set up in the checkout, so checkout the vacancy will | | | | applications, now is no charge for this service. |
| ask the user came up Contributions." It is learned | | | | She did not disclose GeekSquadsite service fees, but |
| that shopping centers were set up on different floors | | | | can certainly not more than 100 yuan. However, in |
| have multiple checkout, customers make payments | | | | China, GeekSquad visit temporarily not provide |
| nearby. In addition, Best Buy customers to buy things | | | | door-style advice. GeekSquad (Chinese name |
| ready for the double fittings to prevent damage and | | | | temporarily to "Geek computer repair") is acquired by |
| loss of customers. | | | | Best Buy to install a computer repair company, to |
| 3, a small consignment products | | | | strengthen and develop family service and installation |
| Best Buy in the procurement of most goods are on | | | | business. |
| their own after the sale, but confirmed that Wang | | | | Stores in North America, both customers renovated |
| Ying, China, North America stores and consignment | | | | house, or bought a new house, GeekSquad service |
| shops are a small proportion of commodities. About a | | | | consultants tailored for customers of "family |
| dozen Chinese stores in China are domestic brands of | | | | entertainment center wiring, installation and |
| small appliances consignment of goods. North | | | | applications. |