Return to home appliance giant channel of the image, or to profits? - Household appliances, small appliances, TCL-HC network appliance industry

 very careful, above a unified logo, the words "'Happy
InTree' Electric?? National chain, electric home."
States United States"Our shop opened in June this year, with more than
,1000 square meters." "Happy Tree" appliance chain
Suningstore of any Qiudong Nan Bao-Qing Wang, general
Paradise appliance giants such as speed, "startedmanager, said, in the city has a more than 2000
taking", thesquare meters of State U.S. stores , two large stores
TCLon the local. The remaining stores of the stores are
, Beauty,about 200 square meters, with more than a dozen.
HaierBao-Qing Wang is offered by way of joining the
And some home appliance giants have begun to"Happy Tree", Renqiu This store is Bao-Qing Wang of
quietly selfthe private sector, joining the "Happy Tree" before
Sellalso
Channel, and the breakthrough on the third andOperate
fourth tier cities.Electrical appliances. "We paid 50,000 yuan initial fee,
From the early days of self-built channels to rely onare to
chain businesses, to re-channel self-built, homeDecoration
appliance enterprises in 10 years has undergone aThe form of store return back. "Bao-Qing Wang said
channel of reincarnation. Behind the return channel is athe benefit is now better than ever before, what
chain of home appliance companies are trying to getbrand are now also sold, as before." TCL has not
rid of the efforts of businesses to control anddivided us, we operate independently, but from them
exploitation, but also shapeinto a number of goods, TCL Zhengdian the
Branddifference between supply . "
To find new space survival attempt.Bao-Qing Wang said, joining TCL "happy tree" of the
"Happy tree" of the new attemptbenefit is that the overall image of the uniform store,
Hebei Cangzhou in Hebei Provinceis a prefecture-levelthe discipline is more standardized, the purchase price
city in eastern, not very busy in the downtownhas been reduced.
commercial street, just 12 km gathered on the"In addition, our business
streets of GOME Electrical Appliances, triple and aRisk
local home appliance major appliancesVery low. Joining later, may take away not sell the
Marketplaceproducts, price reductions can make up the
. Perhaps the reasons for working,difference, other TCL can to "Happy Tree"
October 12, 2005 morning, the reporter saw thespecializing in the production of some models, such as
deserted store, customers are few.special machine. "'Happy Tree' is free access, and
Long been concerned about the industry's TCLnow signed a three-year
"Happy Tree" did not squeeze in here, hundreds ofContract
kilometers away from Changzhou Renqiu, we foundThree years to two-way choice, we do not want
the mysterious "happy trees." Jen Hill is thethe country to join the United States, because once
county-level city, under Cangzhou, residentsmade up the market, the country can come here to
purchasing power than the latter.America to open a outlets, then we would be
Cangzhou "Happy Tree" at the earliest, Renqiufinished. TCL makes Direct, is joining cooperation. "
Cangzhou area is second. Local business is booming,Public information, TCL "Happy Tree" program three
already have 4 to 5 branches. Regional Generalyears to 3000. End of this year, "Happy Tree"
Manager Mr. Zhao is currently busy with aprogram shop 500, a target focused on Henan, Hebei
home-ground points, the most recent one may be inand Hunan provinces.
Jixian.Channel return
In Renqiu city, "Happy Tree" appliance store with"Happy Tree" is just the case, Haier, Midea and other
bright yellow for the whole tone of the overall designmanufacturers began to bypass
style and eye-catching, well-trained sales look.Home appliance chain
Young, general manager of Bao-Qing Wang a casual,Giant, opened his own store.
rustic with local farmers, but he handed the card is