| Business strategy? Our business strategy is to solve | | | | the unhappy, and what benefit can not do white or |
| the fundamental problem in business, so strategy is | | | | Nice, you can only focus on cleaning to do. Unilever in |
| not empty, so the problem-oriented. | | | | turn I did, he may not want you to do cleaning and |
| Only problem he faces is in a macro context of | | | | so on. This is the manufacturers have such |
| business, and strategy to solve the problem, | | | | requirements, manufacturers are often strong, and |
| businesses are more fundamental problem. So this is | | | | he let us co-exclusive distributor must be that only |
| the case, to slightly change the subject a bit, that is, | | | | work with me. This is one reason why I choose |
| our dealers, according to my contacts, whether | | | | professional. They have no competitive advantage is |
| mobile phones, home appliances, digital or household | | | | not, I specialize in white wine, white wine I could do it |
| goods, cosmetics, etc., then what in the business in | | | | to do than doing both wine professional. Then the |
| which the fundamental problems encountered? So | | | | fault is the diversity of professional reasons, for |
| what we are thinking of these problems to resolve | | | | example, we are under a lower risk. Specialization |
| it? So this is the case, we may be strong speech | | | | have risks, and what I just said, mobile phone |
| targeted a number. | | | | distributors, Samsung good him, though, Samsung bad |
| We cut into the topic directly. I summarizes the five | | | | he is not good. Is harmed, or prosperity. Not only do |
| dealers problem, and some I might not have a good | | | | that if I phone, I also do HP printer, then I risk |
| solution. | | | | reduction, and can optimize the input-output ratio. |
| The first is the contradiction between diversification | | | | Us a distributor or a state contractor, I faced a cell |
| and specialization. This is a problem, the so-called | | | | phone store, I have 4 brand, and I talk about slotting |
| professional means to be a special category I or | | | | allowance, promotional fees and charges then clearly |
| category, or even a category specifically inside of a | | | | much better than a brand. So there are two reasons, |
| specific species, species which can also be said that a | | | | then how do we do this time? This is often placed in |
| certain brand. All in all, is what I focus on operating a | | | | front of our dealers a decision-making, so this time is |
| business, and this business is relatively the border is | | | | actually a strategic problem. Is the business |
| relatively narrow, this is called specialization. For | | | | decision-makers should carefully consider your |
| example, our phone has such a national package, | | | | strategic position in this business you have to be |
| Shenzhen, called Ai Shida, he is professional, only do | | | | what kind of business. This is the location problem, a |
| mobile phones, only do a brand only did Samsung. | | | | man to do this, then do companies do this business. |
| Other brands are not so good him, though Samsung, | | | | Then we simply are two position, according to our |
| Samsung bad he is not good. So diverse and | | | | macroeconomic environment, a number of external |
| proprietary to the contrary, and may be varieties, | | | | constraints, we look for what is good for us. |
| multiple categories, multiple brands, it may call | | | | A kind of what I look for one, or that I look for a |
| diversity. There are many such cases, I went to this | | | | professional in the field, I became a virtual sales |
| year, a company of Weifang, Weifang called in 100, | | | | organization upstream manufacturers. That is as we |
| their boss, when business took me to visit, here is | | | | say popular, I am no distraction, I followed one or |
| the air conditioning, here is a small appliance, here is | | | | several companies, like a theme song, called "always |
| the day of. Number of what he may be a dozen, | | | | go with you." May have some friends, if you like |
| small household electrical appliances which this is Ai | | | | ethnic singer may know this song that I formed a |
| Shida, this is beautiful. So whether I am diversification | | | | strategic alliance with manufacturers. If we find that |
| or specialization? Professional reason why we can | | | | we can find such upstream manufacturers, and this |
| understand the benefits of specialization, the first | | | | species has a certain market size, although I am a |
| part of the upstream manufacturers have such a | | | | little profit, but I manage simple. In fact, I strategy |
| requirement, he did not want or do not allow you to | | | | space is relatively stable, this is a present. |
| diversify your business. Unilever, as do cleaning on | | | | |