Sports Marketing heating appliance stores "World Cup" war - appliances, stores, Suning - HC Network Appliance Industry

 him, according to the practice in previous years,
Crossed in May, the temperature surging, the WorldLabour Day Golden Week had finished, color TV sales
Cup team warm-up war prevails, the World Cupwill enter the off-season, in June, in July the market
footsteps getting closer. "Following the establishmentwill be very dull. But this year's World Cup because of
of 'Suning? TCL' Watching the World Cup to protectthe impact of TV season will be extended at least a
the alliance, Suning TV 'Horizon Cup' also climaxmonth.
schedule currently has more than half of the 32In addition, the "China Sankei Shimbun" reporter
knockout, 8 in World Cup TV models have surfaced,learned that, until now, successive two-week TV
consumer usher in the first additional opportunity topromotions, Suning Alliance launched the World Cup
receive the award three times. "spectators to protect the sections of the TCL is
May 28, 2006, Suning Appliance Headquarters blackalready booking more than half of alternate models,
general manager Li Bin, in the "China Sankei Shimbun,"wireless headphones, LCD and other small gifts is
an interview with this statement.endless, with plasma, LCD flat-panel TVs, led by
Coincidence. "States United States will take the leadincreased sales of 70% per week. In addition, 50-inch
to start the World Cup home appliances homeand larger flat-panel TVs, projection equipment, large
appliance sales. Flat-panel TVs, air conditioning, andcommercial and other special audio-visual equipment is
even washing machines will become the highlight ofalso subject to the bar, shopping malls, KTV and
World Cup promotions."other tenants of the blitz, the national surge in
2006bookings.
May 24, "China Sankei Shimbun" journalists to ask"Bit of a surprise," Li Bin, introducing the theme of
Chen Lin Gome Advertisement Promotionmarketing for World Cup success, some could not
Department Manager, she introduced it.conceal his joy.
Clearly, the major home appliance store in vigorouslyAccording to industry estimates, the World Cup to
by the name of World Cup promotions, can be calledboost home appliance sales will bring a very clear,
a new guise, unique craftsmanship.only a flat-panel TV to Hangzhou, the market will
According to Li Bin introduction, the introduction ofreach the million case sales. The air-conditioning,
color TV Suning World Cup, at present, the top 8 listrefrigerator and other appliances are about to enter
has been released, every purchase of 8 in any of TVthe peak season is expected to use the "World Cup"
models in the consumer, in addition to shoppingEast Wind, sell better.
center gift, it can also receive an additional value of"China's Sankei Shimbun" reporter that in recent years
60 per gift, or 6000 points, the final four finals willleveraging the Olympic Games, sponsored by NBA,
decide the winner in the recently. At the same time,play the World Cup cards and other sports marketing
Guess also introduced to win the World Cup 4 of thestrategy gradually horizon. Seen in this light, sports
activities of a full refund, a young and old, regardlessmarketing has become the new darling of the
of whether or not fans of the 32 teams with thebusiness community, sports events are also gradually
strength of the major scenes in Suning storesbeing accepted by more and more businesses, but
everywhere.how to think about standing on the brand strategic
And appliance sales to the impetus was obvious.sports marketing, do not do flash in the pan of
Beijing Dazhong Electrical Department, Shi Chunrong aimprovisation, is believed to be their future business
sales staff, told this reporter that "the TV seasonshould deeply pondered.
may be extended at least a month." According to