Streaming Video - Its Impact on Websites

A streaming video website continuously delivers andof buffering can take place depending on the speed
publishes video and associated audio content on theof the internet connection.
webpage. The end user is able to view the mediaStreaming video is widely used in real time broadcast
contents in real time without having to download theof live events. This is also referred to as webcast or
media file. Streaming video refers to the mechanismnetcast. Streaming video websites use special types
of the distribution of medium and not the media itselfof streaming servers. It is possible to have your own
Streaming videos on computers, as a concept hadserver setup or have it purchased from several
emerged around 1970s. However, due to inadequateproviders. You need a robust web server with
technical capabilities and high cost of resources thestreaming software installed on it. Some of the video
advancements were a little staggered. Today, withstreaming software available includes 'Macromedia
techniques like true streaming and HTTP streaming,Communication Server', 'Apple Quicktime Streaming
more websites are taking advantage of videoServer', 'Helix Universal Server', and so on. Apart from
streaming. When designing a streaming video websitethese resources, a conversion software is also
, one needs to understand that the concept ofrequired that will convert the video file to required
having streaming videos basically lies on two factors -format which can be easily published and broadcasted
video file format and the streaming technique:on the internet. 'Final Cut Pro' and 'Adobe Premiere'
- 'Windows Media', 'Quicktime', 'RealMedia', 'MPEG',are some of the widely used conversion tools. Video
'Flash objects' are some of the file formats that canstreaming is also governed by various protocols that
be used for streaming videos. The choice of a filebring under consideration technical performance,
format is very crucial as the website might cater toquality issues, reliability, cost factors, and legal and
a wide spectrum of users across geographies. Thus itsocial issues. Multicast, Peer-to-Peer, IP Multicast,
is necessary to understand the type of internetUnicast, User Datagram Protocol, and Real-time
bandwidth, hardware and software resources so thatTransport Protocol are some of the protocols that
all the users are facilitated with the information thatare considered when
your website wants to provide.Video streaming websites need to consider the cost
- Other factor important in video streaming is thefactor before making a decision on having a
streaming method itself. 'Downloading' is the moststreaming video broadcast. Make sure that video
basic and simple method, where the video file isstreaming is absolutely necessary for your business,
downloaded to some temporary folder and is thenas having a video streaming website with live
played in the media player installed on that computer.broadcast is really a costly affair. The transfer of
The other method is 'streaming' in which the waitingdata, specially multimedia is very expensive and
time is ideally negligible. The video is displayed as andusually charged in terms of gigabytes.
when it gets downloaded. However, certain amount