Su Ning rapid expansion: with 65 new stores will be half - Suning, expansion, channel - HC Network Appliance Industry

 In a further expansion of the local big difference, G
   GSuning proposed the concept of the national chain,
Suningintroduced in big cities and gradually extended to
Semiannual reports show that the companytwo, three cities
completed the first half of main business income ofStrategy
7.096 billion yuan, net profit of 123 million yuan, up, In the first half in Nanchang, Gansu blank region to
115.69 percent, earnings per share were 0.66 yuan.expand. G Suning has the advantage, the company
Introduced the 10 rpm 8 medium-term allocationnot only emphasizes the preferential price, more
scheme.Chinese and perfect after-sales service. Unlike other
The past 5 years,chains, the company's after-sales service are their
Home appliance chainown
Industry to become one of China's fastest growingTeam
industries.Do. Company believes that the price difference is not
According to media reports, from 2000 to 2004,the case, good service will be the key to the final
before the 7'soccupation of the market.
Appliance RetailShe said that a large proportion of the major
Chain average growth rate of 172%. The first 7 haveTransmission and Distribution company to reward
been eating a large home appliance chain enterprises,shareholders for their support. At the same time, the
including Beijing, Shanghai, a city of 27, including nearlyCompany is in rapid expansion, is also a need to
40% market share.expand capital.
G Suning semi-annual report disclosed that 65 newYORK Wu Tao believes that large-scale chain stores
stores during the first half, while only 46 last year.have to do to get more profits. Only
Blank area of the company to enhance the lateralSell
expansion. As of the end of the first half, theBigger premise in order to obtain
company has 67 major cities in the country has 149Dealers
stores, up 64.56 percent year on year in revenue.More of the rebate, integrated gross profit margin will
G Suning relevant personnel on the "Daily Economicincrease.
News" interview, said the company every year toWhenanalysis chain, not just to look at its current
develop a corresponding expansion plans, new storeslevel of profitability, the key is to look at the scale of
this year, the goal is about 100. To achieveits expansion and sales expansion. G Suning's net
high-speed expansion with the company to developprofit margin from 1.52% in 2001 increased to about
Standard2% in 2004, also shows the steady improvement of
Construction inseparable. 2002, after three years ofthe efficiency of the company expansion.
OperationAppliance market with its own market capacity is still
The company has basically established a large retailgrowing at 15%, the main channel from the appliance
chain to adapt to the matrix management structure,department
constitutes a modular chainShopping
Logistics, Stores and other evolved with Suning, Gome and
Distribution centers, service centers,other home appliances chain as the main chain to the
Clientprofessional development. 3C electrical appliance chain
Service four terminal network, the operations andstores will become the main sales channel.
management within the standardization work hasTherefore, can be expected in the next few years,
increased dramatically.Su Ning G is still in rapid development, growing
She said, and theconcern.
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