Trends in Technology

Garter, Inc analysts highlighted the top ten strategicService (SaaS) as a viable option to access
technologies and trends for 2008. Gartner defines ainfrastructure services, information, applications, and
strategic technology as one with potential forbusiness processes though simple and easy to use
significant impact on enterprise in the next threeweb browsers. The web based "cloud computing"
years. Take a few moments to get familiar with theenvironments may access a single source for data,
definitions of technology trends that will impact yourapplications, or resources for client queries and
business.reporting. However, as metadata management and
1. Green ITmashups become more sophisticated and
According to the Silicon Valley Toxics Coalition,commonplace, web platform Software as a Service
e-waste is the fastest-growing part of the wastewill increasingly enable the recombination of data from
stream, and the Environmental Protection Agencymultiple data sources, applications, and resources. This
estimates e-waste accounts for 2 percent of theevolution enables real time data collection,
municipal solid waste stream in the United States.comparison, analysis, application and resource
More than 1,000 chemicals are used during electronicsallocation through web portals, reducing direct data or
production, such as lead, mercury, and cadmium. Inservice connectivity, and allowing significantly greater
addition to manufacturing materials, going greenuser flexibility.
means focus on power consumption. IT departmentsWhat company is setting the pace with Web
spent 17 cents per dollar to power and cool serversPlatform, API, and Software as a Service initiatives?
in 1996. Ten years later, by September 2006, ITAmazon
departments were spending 48 cents per dollar to8. Computing Fabric
power and cool servers, according to IDC research.In the evolution of servers as storage devices, we
IDC predicts that this cost will grow to 78 cents perwitnessed the progression of big iron from tape
dollar by 2010. The focus on green is as much aboutdrives to hard drives, and the management of all
cost reduction as it is about the environment.data on one drive to storing data on an array of
The Silicon Valley Toxics Coalition estimates thatdrives as a means to expand storage and recover
there are 500 obsolete computers in the Unitedfrom catastrophic failure. In other words, multiple
States, and 130 million cell phones thrown awaydevices shared access and resources to store data.
every year. It is no wonder that e-waste and GreenThis concept evolved into blade servers, enabling the
IT are topping the charts as the primary initiative fornetworking of multiple efficient devices. The next
technology and trends in 2008.evolution of the computing fabric is the introduction
According to IDC, over 50% of customers consider aof technology to treat the network of blade servers
vendor's green initiatives and capabilities whenas the sum of the components from each of the
selecting a supplier. One third of customers alreadyblades. Rather than manage each blade server as a
consider it very important that suppliers have "greenwhole device, the new technology will treat memory,
offerings". 80% of Executives say that e-waste andprocessors, I/O cards and components as a pool of
Green IT is growing in importance as an initiative inresources, combining and recombining these
their organization. The number one (#1) driver forresources as necessary to appear as an operating
Green IT adoption is economic, to reduce operationalsystem on a fixed single server.
costs.Managing the computing fabric will take the smallest
What company is setting the pace with Green ITmeasurable pieces of the networked hardware and
initiatives? ZSL Increcombine resources to achieve Green IT low cost
2. Unified Communicationspower consumption, better use of hardware
20% of the installed based with PBX has alreadyresources, and treat hardware combinations in much
migrated to IP telephony, and more than 80% arethe same way that mashups converge diverse small
already conducting trials and preparing for the mostpieces of data into single serving results on demand.
significant shift in telephony since the adoption of cell9. Real World Web
phones. Voice over Internet Protocol, VoIP, is alsoThe term real world web refers to enabling
known as IP Telephony, Broadband Telephony, andinformation applicable to a particular location, activity,
Voice over Broadband. A rose by any other name,or context relevant to the real world. Unlike virtual
the appeal for low cost is what smells so sweet. Aworlds that can be created and manipulated for a
single network can carry voice, data, video, andparticular purpose or entertainment, real world web is
mobile applications on fixed and mobile networks. Getintended to augment reality with real-time and real
ready to rethink networks as completely integratedworld situations. GPS Navigation, for example, can
communication of voice, video, and data. You will beprovide real time directions that react to movement
surfing the Internet, accessing data, and sharingand direction. Airline updates, for example, can alert a
video on your cell phone. You will be makinguser to on-time availability or delays associated with
international calls from your notebook computer.flight departures or arrivals.
Hardware is interchangeable, it is just a matter of theNow imagine that you have a flight to another city,
adoption rate for new technology.real time traffic updates and GPS to bypass
What company is setting the pace with unifiedcongestion, and this schedule is mashed up with web
communications? Cisco.based reservations at a preferred restaurant to
3. Business Process Modelingentertain a valued customer. Your reservation could
Business Process Modeling is the structuredbe automatically adjusted to accommodate flight or
comparison of how things really work, how we wanttraffic delays. The restaurant would be automatically
them to work, similar processes with measuredalerted to the change in schedule and may adjust
results, and planning to move from current state toseating accordingly. The GPS may provide alternative
future state. In IT, business processing modelingroutes to avoid heavy congestion or accidents. The
requires system and application architects to workvalue customer would receive a web based calendar
with programmers, designers, and analysts toalert to unexpected flight delays, enabling your valued
coordinate the design theory, the development, andcustomer to occupy time with other important tasks
the institutionalizing of the systems and applications.while you are still in flight. The directions, navigation,
In other words, the individuals who design thereservations, and customer clients updates can be
systems and applications will work with the peoplemanaged automatically with real world web.
who build it, and with the ones who fix the bugs.Another use for real world web integrates posted
In some environments the collaboration of architects,gasoline prices with GPS navigation devices. This
developers, and analysts is already accepted asenables the user to identify and select from gas
common practice. However, it is uncommon enoughstations with lower posted prices using the real world
to actually make the top ten list of future trends forweb.
the next three years. "The beauty and the curse ofWhat company is setting the pace for delivering Real
system architects and programmers is that they areWorld Web applications? Microsoft
just like the applications that they design based on10. Social Software
your specifications. They do exactly what you tellThe term social software is typically associated with
them to do," said John Mehrmann, "so you bettera wide range of web applications that enable users
make sure that it is exactly what you want them toto interact and share with other users. YouTube,
do."MySpace, and LinkedIn are some examples of social
4. Metadata Managementsites. Social software typically facilitates a more
Metadata management is critical to a informationegalitarian community development in which
infrastructure, it is the relationship and usage of data.membership is voluntary, reputation is earned by
There are three primary segments of data inwinning the trust of other members, and the mission
Enterprise Information Management (EIM) strategy.and governance of the community is defined by the
These three segments are customer data integration,members of the community. Social software reflects
product information management, and productthe asymmetrical traits of social networks, and a
management. Metadata management is less of amutual link between users. You can choose to accept
technical challenge and more of an organizationalor not accept content or connections.
process. Simply defined, metadata management usesSocial software and social networks are evolving at
data from complex structured data sources andan astounding pace, and are as diverse as human
databases to create models (schemas) and mappings.interests. Social networks exist for business, career
Import data to rapidly identify patterns,guidance or changes, on line gaming, common
commonalities, differentiators, and create models. Useinterests, entertainment, hobbies, staying in touch
design patterns, solution templates, and operators towith contacts, and meeting new people.
simplify development of metadata applications.What companies are setting the pace with Social
How is metadata being used today? MetadataSoftware? YouTube, MySpace, and LinkedIn
captures customer registration to model buyingSummary
habits, returns, peripheral purchases, and warrantySo what is happening? There is so much data,
extensions. Metadata is used to track warrantyinformation, applications, and individual contact
failures, customer contact through multiple channelsavailable through web connections that it has become
that include call center and service, and it can benecessary to break things down into the smallest
used to selectively offer marketing materials andcomponents and categorize these components in
sales incentives.such a way as to maximize efficiency, access,
What company is setting the pace with metadatacollaboration, recombination, and real time application.
management? SASGreen IT seeks to identify the components of
5. Virtualization 2.0hardware and resources to maximize efficiency,
Virtualization technologies are infrastructurereduce e-waste, and reduce power consumption.
improvement enablers to improve IT resourceUnified communications is breaking down data, voice,
utilization and increase flexibility. Automationand video into streams that can be shared by mobile
technologies can improve resource efficiency andand web based devices. Business Process Models
automate flexibility based on requirements andorganize the small bits of data, applications, and
services managed holistically, with high levels ofresources to design future architecture and integrate
resiliency. IT resources adapt automatically toanalytics are users and clients become a part of the
changing workloads and reduce cost. Expect to heardevelopment process. Metadata management
more about virtualization as technologies and trendsidentifies commonalities and creates smaller models to
impact the holy grail of Green IT, betterorganize the data. Mashups take these diverse pieces
management of resources, and lower costs.of data and present them or process them in a
6. Mashup & Composite Appsmanner that produces a new understanding or result.
Composite Applications are the assembly of existingWeb platforms and Software as a Service empower
components in IT with Web based applications,mashups and data access. Virtualization 2.0 and
typically using older generation program languageComputing Fabric apply the same concepts to the
languages and developed by professionalhardware that store, access, and serve up this data,
programmers. On the other hand, mashups arevoice, and video. Real World Web integrates all of
remarkably simple and basic infusion of web servicesthis with our environment and surroundings. Social
with browser-side java, to connect things together.software makes individuals a part of the process,
Mashups simply gather existing data from multipleidentifying and connecting smaller pieces of personal
web resources to either present the data together,interests with individuals that share similar experiences
assemble and calculate the information to create newor interests.
data, or create new functionality. Mashups are smallThe trend for the next three years is to break down
pieces of data, loosely joined. There are five typesdata, voice, video, applications, hardware, and
of mashups:i. Presentation Mashup gathers data fromindividual interests into the smallest denominators and
multiple sources and lists the data together.ii.then to identify and recombine based them on user
Client-side Data Mashup gathers data from remotedefined requirements and commonalities.
web sites or data feeds and processes the data in aCompanies should factor these technologies into their
client database or application to analyze it or create astrategic planning process by asking key questions
new result.iii. Client-side Software Mashup uses codeand making deliberate decisions about them during
in the client side web browser to create distinct newthe next two years," said David Cearley, vice
capabilities for gathering and utilizing data capturedpresident and distinguished analyst at Gartner.
through the browser.iv Server-side Software Mashup"Sometimes the decision will be to do nothing with a
is already very common as evident by the thousandsparticular technology. In other cases it will be to
of open Web APIs currently available. The servercontinue investing in the technology at the current
collects data from the client.v. Server-side Datarate. In still other cases, the decision may be to test
Mashup is the linking and connecting of data betweenpilot or more aggressively adopt/deploy the
servers. It is already very common to share datatechnology. The important thing is to ask the
between servers and databases, but the fascinatingquestion and proactively plan."
new trend is that this type of data collection andWords of Wisdom
manipulation is happening at a much higher level."Where a calculator on the ENIAC is equipped with
As client-side applications enable users to access data18,000 vacuum tubes and weighs 30 tons, computers
with web browsers and to mashup data withoutin the future may have only 1,000 vacuum tubes and
professional programmers, the evolution changesperhaps weigh 1.5 tons."
from how to gather diverse data into how to- Popular Mechanics, March 1949
compare, analyze, and use the data. Once immediate"Any sufficiently advanced technology is
access to mashup data from diverse web resourcesindistinguishable from magic."
becomes commonplace, metadata management- Arthur C. Clarke
becomes even more crucial to identify trends,"Technology is dominated by two types of people:
recognize commonalities, and develop predictivethose who understand what they do not manage,
applications for accurate forecasts andand those who manage what they do not
customer-centric customization.understand."
What company is setting the pace with mashup- Putt's Law
& composite apps? Google"Computers make it easier to do a lot of things, but
7. Web Platform & WOAmost of the things they make it easier to do don't
Emerging web applications provide Software as aneed to be done.