| Just as the name implies, non geographic telephone | | | | Non geographic numbers have many benefits as |
| numbers are those numbers that are not attached to | | | | compared to their tradition geographic number |
| a specific geographic location. The first range of non | | | | counterparts. The most popular of non geographic |
| geographic numbers were introduced in 1985, they | | | | numbers is a freephone number. Research studies |
| were the 0800 numbers. Here, the cost of the call is | | | | show that freephone numbers act as a significant |
| paid for by the receiver of the call. There are also | | | | incentive for a customer to pick up the phone and |
| revenue sharing numbers such as 0870 and 0845 | | | | dial a company. The percentage of customers who |
| numbers that were originally introduced in 1996. | | | | will consider dialling a freephone number is as high as |
| Geographic telephone numbers in the UK typically | | | | 65%. Companies that run advertising campaigns using |
| begin with 01 or 02. They are supplied with a physical | | | | a freephone number find significant increase in |
| telephone line. On the other hand, non geographic | | | | responses, ranging from 50% to even 300%. It is |
| numbers are typically mapped to an existing | | | | quite advantageous to market using freephone |
| telephone number. | | | | numbers especially in a competitive market place. |
| Features and benefits of Non Geographic Numbers | | | | |