| Since the inception of the Internet, consumer and | | | | provide the potential customer with the best |
| business owners alike have used the World Wide | | | | experience. |
| Web to connect with each other. Search engines like | | | | Many people are scrapping multimedia plug-ins such as |
| Google, Bing and Yahoo comprise most of the | | | | flash or other similar navigation menus as it is |
| market share when it comes to finding what a user | | | | impossible for search engines to crawl them. Although |
| may want or need on the World Wide Web. It's no | | | | some attributes of these media rich additions can |
| surprise that many marketing online companies have | | | | make a website standout, these methods are not |
| gone to great lengths to develop methods that | | | | search engine friendly. Using Cascading Style Sheets |
| increase the likelihood of a potential customer in this | | | | (CSS) can achieve many goals when it comes to |
| highly competitive environment. | | | | providing an even balance of richness and SEO. Not |
| Search engine optimization (SEO) is a commonly used | | | | only can a webmaster create unique looking websites |
| term among Internet marketers. Enabling a search | | | | with this technology, it also provides a lighter |
| engine to easily find and properly place an | | | | footprint when it comes to server storage and page |
| e-commerce site above the completion is the sole | | | | load times. |
| purpose of SEO. There are many schools of thought | | | | Submitting a site-map to major search engines such |
| when it comes to effective means of creating an | | | | as Google, Yahoo and Bing will help speed up the |
| optimized website. | | | | time it takes for a website to be indexed. Using |
| Many Internet marketers agree that having good | | | | meta tag descriptions of pictures and postings can |
| keywords throughout a website is the best way to | | | | also give the website owner an advantage in some |
| achieve the desired result of SEO. Many people have | | | | instances too. |
| tried and often failed at such practices as keyword | | | | See what a website marketing company has to offer |
| stuffing or other "black hat" methods that are less | | | | before making an educated decision about their |
| than honest. Keyword research while writing evenly | | | | services. Competition is at an all time high as many |
| flowed content is the absolute best way to allow | | | | brick and mortar business realize the marketing |
| search engine bots to easily scan web pages and | | | | potential online. |