| Some people do not understand the idea of online | | | | managing e-mail, electronic communication, when not |
| commerce, but then again some people do not | | | | to have a meeting, when to get a life, when to ask |
| understand themselves, either. To grasp such | | | | for more, when and how far to push the troops, |
| concepts, you really only need to monitor your | | | | what to say to the media, investors, VC, and |
| "clicking habits" for a few days. Notice where your | | | | investment bankers. He reveals the ways in which |
| surfing habits take you; and what, if anything, you | | | | investment bankers use your information on other |
| are buying. The modern Internet Consumer is there | | | | projects and why it's important to make deals fast. |
| and gone, in a click of an eye. If you don't grab us | | | | He'll tell you why loose lips sink ships.My personal |
| immediately with good stuff, SEE YA, we are out of | | | | reaction to this book: I recommend the book to |
| here at the speed of light.The good news is, you can | | | | everyone, but feel that some companies are even |
| make money on this fact -- and Google AdSense is | | | | more dedicated to winning than they were at I could |
| just one way. If you've been thinking about | | | | have done without some of the whining that I picked |
| employing one of the myriad opportunities for income | | | | up in the pages of this book. I thought that some of |
| on the internet, I recommend getting an instant | | | | the hard work complaints were invalid because that is |
| education, with: "The 10 Second Internet Manager: | | | | what it takes and that's life. If you can't cope, get |
| Survive, Thrive & Drive Your Company in the | | | | out of the fire; only the strong survive. I got the |
| Information Age" By Mark Breier.Mark Breier is one of | | | | feeling that some of these guys at Amazon were |
| the key people behind Amazon.com, an early | | | | yuppy pricks and wimps on the fire line; but their |
| dot-com that won. Why did they win? Because Mark | | | | way worked for them, so hats off to their team. |
| and his team were relentless. Other examples of | | | | We work that hard everyday at my company and |
| winners: Armin A. Brott, co-author and former Marine, | | | | you probably do, too. They did it using other people's |
| Commodities Trader and MBA; the Blitz Marketing | | | | money, big deal. But no matter what you or I think, |
| Team at These marketers are all slightly insane, just | | | | they did do it indeed. Fact is, if it were that tough on |
| like the modern day Internet Person. It appears | | | | them and not worth it, they wouldn't have gone |
| that's what it takes; hard-core crazy internet guys | | | | through with it in the first place. But even through |
| willing to go the distance in the deployment of their | | | | the bellyaching, they asked for it, they got it and |
| market dominating campaigns. So if you're thinking of | | | | they persevered. When all was said and done, these |
| doing the dot-com thing, you may want to pick up a | | | | guys were willing to pull though on their commitments |
| copy of Mark Breier's book to kick things off in the | | | | to the shareholders and drive hard at the market.All |
| right direction.Overview of "The 10 Second Internet | | | | in all this book was a good read. I could not agree |
| Manager: Survive, Thrive & Drive Your Company in | | | | more with 80% of its content, with respect to |
| the Information Age" "The 10 Second Internet | | | | general marketing practice and principle. The other |
| Manager" delivers an info-packed punch that's sure | | | | 20% was information only important to a dot-com or |
| have info-hungry marketers salivating for more. | | | | to Amazon itself... but if you're buying strictly to get |
| Real-world issues like outwitting the competition, | | | | in on the dot-com action, then it's likely just what |
| tactics that move mountains, how to deal with | | | | you're looking for. Some of the stories did an |
| high-strung, ego-driven personalities with a penchant | | | | excellent job of making their point, and painted a |
| for kicking butt... it's all covered in Breier's book. If | | | | clear picture of real life on the inside at this fast |
| every dot-com CEO would have taken the mere five | | | | paced company. Next on the reading list is |
| hours needed to digest this information, fewer would | | | | Amazon.com, the story of the bookseller itself.I |
| be gone today.In this book, Mark speaks of integral | | | | recommend Mark Breier's "The 10 Second Internet |
| team concepts such as maintaining balance, fun on | | | | Manager" to anyone sitting on their butt and |
| the team and winning. He cites the venture capital | | | | wondering what it takes to survive and to win in the |
| game, investment banker group and all the people it | | | | age of the Internet. It is fun to win, but the stakes |
| takes to please the crowd. He covers an in-depth | | | | are high... and only a few can actually do it. So buy it, |
| evaluation of customer feedback and sales in the | | | | read it and think on it, thanks, click out to your right |
| e-commerce world. He gives great advice for | | | | on one of the side bar items. SEE YA. |