| Some people do not understand the idea of | | | | electronic communication, when not to have a |
| online commerce, but then again some people | | | | meeting, when to get a life, when to ask for |
| do not understand themselves, either. To | | | | more, when and how far to push the troops, |
| grasp such concepts, you really only need to | | | | what to say to the media, investors, VC, and |
| monitor your "clicking habits" for a few | | | | investment bankers. He reveals the ways in |
| days. Notice where your surfing habits take | | | | which investment bankers use your information |
| you; and what, if anything, you are buying. | | | | on other projects and why it's important to |
| The modern Internet Consumer is there and | | | | make deals fast. He'll tell you why loose |
| gone, in a click of an eye. If you don't grab | | | | lips sink ships.My personal reaction to this |
| us immediately with good stuff, SEE YA, we | | | | book: I recommend the book to everyone, but |
| are out of here at the speed of light.The | | | | feel that some companies are even more |
| good news is, you can make money on this fact | | | | dedicated to winning than they were at I |
| -- and Google AdSense is just one way. If | | | | could have done without some of the whining |
| you've been thinking about employing one of | | | | that I picked up in the pages of this book. I |
| the myriad opportunities for income on the | | | | thought that some of the hard work complaints |
| internet, I recommend getting an instant | | | | were invalid because that is what it takes |
| education, with: "The 10 Second Internet | | | | and that's life. If you can't cope, get out |
| Manager: Survive, Thrive & Drive Your Company | | | | of the fire; only the strong survive. I got |
| in the Information Age" By Mark Breier.Mark | | | | the feeling that some of these guys at Amazon |
| Breier is one of the key people behind | | | | were yuppy pricks and wimps on the fire line; |
| Amazon.com, an early dot-com that won. Why | | | | but their way worked for them, so hats off to |
| did they win? Because Mark and his team were | | | | their team. We work that hard everyday at my |
| relentless. Other examples of winners: Armin | | | | company and you probably do, too. They did it |
| A. Brott, co-author and former Marine, | | | | using other people's money, big deal. But no |
| Commodities Trader and MBA; the Blitz | | | | matter what you or I think, they did do it |
| Marketing Team at These marketers are all | | | | indeed. Fact is, if it were that tough on |
| slightly insane, just like the modern day | | | | them and not worth it, they wouldn't have |
| Internet Person. It appears that's what it | | | | gone through with it in the first place. But |
| takes; hard-core crazy internet guys willing | | | | even through the bellyaching, they asked for |
| to go the distance in the deployment of their | | | | it, they got it and they persevered. When all |
| market dominating campaigns. So if you're | | | | was said and done, these guys were willing to |
| thinking of doing the dot-com thing, you may | | | | pull though on their commitments to the |
| want to pick up a copy of Mark Breier's book | | | | shareholders and drive hard at the market.All |
| to kick things off in the right | | | | in all this book was a good read. I could not |
| direction.Overview of "The 10 Second Internet | | | | agree more with 80% of its content, with |
| Manager: Survive, Thrive & Drive Your Company | | | | respect to general marketing practice and |
| in the Information Age" "The 10 Second | | | | principle. The other 20% was information only |
| Internet Manager" delivers an info-packed | | | | important to a dot-com or to Amazon itself... |
| punch that's sure have info-hungry marketers | | | | but if you're buying strictly to get in on |
| salivating for more. Real-world issues like | | | | the dot-com action, then it's likely just |
| outwitting the competition, tactics that move | | | | what you're looking for. Some of the stories |
| mountains, how to deal with high-strung, | | | | did an excellent job of making their point, |
| ego-driven personalities with a penchant for | | | | and painted a clear picture of real life on |
| kicking butt... it's all covered in Breier's | | | | the inside at this fast paced company. Next |
| book. If every dot-com CEO would have taken | | | | on the reading list is Amazon.com, the story |
| the mere five hours needed to digest this | | | | of the bookseller itself.I recommend Mark |
| information, fewer would be gone today.In | | | | Breier's "The 10 Second Internet Manager" to |
| this book, Mark speaks of integral team | | | | anyone sitting on their butt and wondering |
| concepts such as maintaining balance, fun on | | | | what it takes to survive and to win in the |
| the team and winning. He cites the venture | | | | age of the Internet. It is fun to win, but |
| capital game, investment banker group and all | | | | the stakes are high... and only a few can |
| the people it takes to please the crowd. He | | | | actually do it. So buy it, read it and think |
| covers an in-depth evaluation of customer | | | | on it, thanks, click out to your right on one |
| feedback and sales in the e-commerce world. | | | | of the side bar items. SEE YA. |
| He gives great advice for managing e-mail, | | | | |