| When if comes to founding a new website, many | | | | System. TYPO3 is a free Open Source content |
| companies are unhappy with the choices that they | | | | management system for enterprise purposes on the |
| have to make. There are traditionally two choices, | | | | web and in intranets. One of the main benefits of |
| between paying a web designer to come in and | | | | using the TYPO3 CMS solution is that it is ideal to use |
| construct your website - and then pay them again | | | | for small and large businesses alike, offering a |
| each time you need an update; and building your own | | | | professional and stylish format that is adaptable and |
| site: dull, two-dimensional and more likely to drive | | | | flexible. |
| custom away than bring it in. Obviously this is not a | | | | What makes the Typo3 Content Management |
| choice at all, but a pick between two equally | | | | Software system so popular is how easy it is to use: |
| unpleasant options. | | | | anyone who has typed words onto a screen can use |
| Even more obviously, there has to be a better way. | | | | it comfortably. Its stylish and businesslike format |
| That way is the Content Management System. Using | | | | means that it keeps the look of a professional web |
| CMS puts the capability back into your own hands. | | | | design. TYPO3 CMS can be configured in way to |
| The site is at beginning designed by a professional, | | | | achieve high search engine visibility so search engines |
| then you have a package that you can use to | | | | like Google, Yahoo and MSN will easily index your |
| amend and update you website without having to | | | | page, leading to more relevant traffic going to your |
| wait or risk losing business, as well as being able to | | | | site. No other form of online advertising can match |
| update your site according to your marketing needs. | | | | the return on investment that search engine |
| CMS allows you to alter your website directly, so | | | | optimisation offers. The system also automatically |
| that any mistakes, typos, for example, can be | | | | updates links, so there is no more wasted time |
| altered straight away. It works on a What You See | | | | searching for 'not available' sites. |
| Is What You Get system, so you know exactly | | | | TYPO3 CMS produces a standards compliant XHTML |
| what you are putting onto your site. A good CMS is | | | | code, and it fulfils other standards such as the |
| secure, is built in layers, to ensure flexibility, is | | | | WCAG 1.0 standard of creating accessible web sites |
| operating system platform independent, and is easy | | | | for wide audience visitors even for people with |
| to extend with new features that maybe your | | | | disabilities. This system also guards against mistakes |
| website will require as your company will grow. | | | | by preserving the integrity of the web design, and all |
| When you are considering the CMS which will help | | | | changes can be simply reversed. The owner of the |
| you build your business web site, there is a system | | | | system can also set different limits for different |
| which can give you the benefits, and that has a full | | | | members of staff, so that you can control who is |
| support of developers all around the world that are | | | | allowed to access your administration part of CMS |
| ready to help you. | | | | web site. |
| This software is called Typo3 Content Management | | | | |