| Web 2.0 outlines the latest version of World | | | | not merely collection of software tools, but |
| Wide Web - dynamic, highly scalable and | | | | applications collecting and managing unique |
| organic in growth. The rampant popularity | | | | and large-scale data. |
| enjoyed by Web 2.0 design patterns has | | | | |
| resulted into companies blindly including the | | | | (c) Encourages user participation to add |
| buzzword among their highlight features. | | | | value. The highlight of Web 2.0 design is |
| Following are the state-of-the-art web design | | | | that it is empowered by collective |
| and development patterns that may be looked | | | | brainpower. For example, Google PageRank is |
| up in full or in part to determine a Web 2.0 | | | | based on the number of links (outsider votes) |
| company: | | | | garnered by a website. Amazon outdoes |
| | | | competition by inviting extensive user |
| (a) Harnesses the potency of small sites that | | | | participation in various ways, including |
| form the majority of the web content. Web 2.0 | | | | reviews and ratings. Wikipedia grows |
| reaches out to the masses wide and across | | | | organically as it allows any web user to add |
| Internet, generally utilizing algorithmic | | | | content to be collectively edited and |
| data management. For example, Googles AdSense | | | | proofread. Open source software projects may |
| indulges in dynamic content generation by | | | | be found on certain sites that let users copy |
| placing least disturbing, context-sensitive | | | | add code for mutual advantage. |
| and consumer friendly text ads across | | | | |
| exhaustive Web Pages possible. Likewise, eBay | | | | (d) Builds vital database using a natural |
| acts as an automatic intermediary between | | | | architecture of participation. Web 2.0 |
| even highly small-scale single individuals | | | | architecture enhances intuitive networking by |
| dealing in few dollars. BitTorrent renders | | | | aiding selfish motives of the target users. |
| every client a server that empowers its | | | | It recommends setting inclusive defaults for |
| network to provide both bandwidth and data. | | | | assembling data gathered by day-to-day use of |
| As a result, files that are more popular take | | | | the application. Like, Napster by design |
| relatively less time to download. | | | | serves earlier downloaded music that helps |
| | | | user activity and builds valuable database |
| (b) Sports forte in handling a specialized | | | | naturally. Open source software projects like |
| and distinctive database. Be it Google or | | | | Linux, Apache, Perl, etc. also sport |
| Yahoo or Amazon, all offer specialized | | | | well-defined extension mechanism that |
| database services that lends them an | | | | empowers network growth in outer layers akin |
| unbeatable niche. Web 2.0 applications are | | | | to onion. |