| Web 2.0 outlines the latest version of World Wide | | | | are not merely collection of software tools, but |
| Web - dynamic, highly scalable and organic in growth. | | | | applications collecting and managing unique and |
| The rampant popularity enjoyed by Web 2.0 design | | | | large-scale data. |
| patterns has resulted into companies blindly including | | | | (c) Encourages user participation to add value. The |
| the buzzword among their highlight features. Following | | | | highlight of Web 2.0 design is that it is empowered |
| are the state-of-the-art web design and development | | | | by collective brainpower. For example, Google |
| patterns that may be looked up in full or in part to | | | | PageRank is based on the number of links (outsider |
| determine a Web 2.0 company: | | | | votes) garnered by a website. Amazon outdoes |
| (a) Harnesses the potency of small sites that form | | | | competition by inviting extensive user participation in |
| the majority of the web content. Web 2.0 reaches | | | | various ways, including reviews and ratings. Wikipedia |
| out to the masses wide and across Internet, | | | | grows organically as it allows any web user to add |
| generally utilizing algorithmic data management. For | | | | content to be collectively edited and proofread. Open |
| example, Googles AdSense indulges in dynamic | | | | source software projects may be found on certain |
| content generation by placing least disturbing, | | | | sites that let users copy/ add code for mutual |
| context-sensitive and consumer friendly text ads | | | | advantage. |
| across exhaustive Web Pages possible. Likewise, | | | | (d) Builds vital database using a natural architecture of |
| eBay acts as an automatic intermediary between | | | | participation. Web 2.0 architecture enhances intuitive |
| even highly small-scale single individuals dealing in few | | | | networking by aiding selfish motives of the target |
| dollars. BitTorrent renders every client a server that | | | | users. It recommends setting inclusive defaults for |
| empowers its network to provide both bandwidth | | | | assembling data gathered by day-to-day use of the |
| and data. As a result, files that are more popular take | | | | application. Like, Napster by design serves earlier |
| relatively less time to download. | | | | downloaded music that helps user activity and builds |
| (b) Sports forte in handling a specialized and | | | | valuable database naturally. Open source software |
| distinctive database. Be it Google or Yahoo or | | | | projects like Linux, Apache, Perl, etc. also sport |
| Amazon, all offer specialized database services that | | | | well-defined extension mechanism that empowers |
| lends them an unbeatable niche. Web 2.0 applications | | | | network growth in outer layers akin to onion. |