| Good thing in emarketing business today is that many | | | | code that will call an image, usually white image in |
| people use email marketing as an item in their | | | | format 1x1 pixels from their server. So every time |
| promotional activities. Many companies publish a | | | | image is loaded, it means that email newsletter is |
| company email newsletter in order to stay in touch | | | | opened. I said opened, not read. If you want to |
| with their clients and prospects and some other | | | | increase the probability that the open ratio nearly |
| people only advertise in other email newsletters. | | | | represents the number of people who also read your |
| Everyone have one thing in common - they want | | | | newsletter you can embed that image source code |
| that their email newsletters open as many people as | | | | at the end of your email newsletter. Also, you can |
| possible. In other words to have a good open ratio... | | | | write your articles in "teaser" format. "Teaser" |
| So what is an open ratio? Open ratio represents the | | | | format!? You can write first 4-5 sentences of your |
| number or percentage of people who actually | | | | article and after that write something similar like this: |
| opened your email newsletters. Yes, you are right. | | | | If you want to read the whole article please visit |
| Not everyone will open your email newsletter. In fact, | | | | This way you will know how many people read your |
| it is often the case that the majority of your | | | | article. Of course, if you use some CTR |
| subscribers won't open your email newsletter. Sad | | | | (Click-Thru-Ratio) or web counter software. For |
| bad true. If your newsletter has 10,000 subscribers | | | | click-thru software I can suggest you to use Group |
| and 4000 subscribers opened your email it means | | | | Metrics - It is all-in-one package that will also help you |
| that your open ratio is 40%. This is, by the way, | | | | to know what is your open ratio, click-thru-ratio, you |
| good open ratio according to recent email marketing | | | | will be able to create polls... |
| statistics that show that average open ratio in B2C | | | | You may say that 20-30% is a very low open ratio. |
| (Business To Consumer) email newsletter is around | | | | However, open ratio is a little bit complicated thing. |
| 20% and that open ratio is higher (more than 30%) | | | | Why? First of all, many people will open your |
| in B2B (Business To Business) email newsletters. | | | | newsletter but you won't know that. How is that |
| Open ratio is very important because if an advertiser | | | | possible? It is very simple. If they read a plain-text |
| pays that his ad be in front of 10,000 people he | | | | version of your email newsletter (they requested to |
| wants that nearly 10,000 people really see his ad. Let | | | | get your email newsletter in that format) so not in |
| me put it this way. If you buy a automobile that has | | | | HTML format you won't be able to measure your |
| a declared speed of 240 kmh you expect that you | | | | open rate. Also, many people are offline while they |
| will be able to drive that fast if you want. Although, I | | | | read email newsletter or their email clients don't |
| wouldn't suggest you that. | | | | support HTML formats. In these cases, too, you |
| Email publishers count open ratio by embedding a | | | | won't know if they opened your email. |