In 21st Century as Global Market is Shrinking... Cross Cultural Adaptation is a Must!

IntroductionIn 21st Century and in the era ofethnicity. The task at the third level of intercultural
Knowledge Based Industry when global market insensitivity is to learn more about our own culture and
shrinking cross culture adaptation is not only a MUSTto avoid projecting that culture onto other people's
but is only a mantra to succeed. In my previous twoexperience.This stage is particularly difficult to pass
employments, we had 15 and 24 nationalsthrough when one cultural group has vast and
respectively from different countries and many ofunrecognized privileges when compared to other
our people from India go on Deputation to othergroups. This problem is so invisible that persons in
countries and many of them face challenges tomainstream agencies are often mystified when
cope-up with the cultural change...behavioralrepresentatives of ethnic minorities consistently
change.Understanding Intercultural SensitivityWhy youwithdraw from collaborative activities.4. A reasonable
need to go out, India is a country with "Diversity ingoal for many mainstream agencies is to ensure that
Culture". This diversity is the result of theall staff achieve at least the fourth developmental
coexistence of a number of religions as well as locallevel in intercultural sensitivity. The fourth stage in
traditions.The beautiful temples of south India, easilyBennett's model requires us to be able to shift
identifiable by their ornately sculptured surface, in theperspective, while still maintaining our commitments to
desert of Kutch, Gujarat, on the other hand, the localvalues. The task in this stage is to understand that
folk pit themselves against the awesome forces ofthe same behavior can have different meanings in
nature, in the extreme north is the high altitudedifferent cultures. The comparisons that follow in the
desert of Ladakh, Local culture is visibly shaped byToolkit can be particularly helpful for staff of
the faith - Buddhism - as well as by the harshmainstream agencies to improve their intercultural
terrain.With over one billion citizens, India is thesensitivity in this stage of development. In order for
second most populous nation in the world. It iscollaboration to be successful long-term, this stage of
impossible to speak of any one Indian culture,intercultural sensitivity must be reached by the
although there are deep cultural continuities that tieparticipants of the collaborative process. Bennett calls
its people together.In its quest for modernization,this stage "acceptance."5. The fifth stage of
India has preserved its ancient civilization and neverintercultural sensitivity, adaptation, may allow the
lost sight of the ideals that gave her strengthperson to function in a bicultural capacity. In this
through countless centuries. Science and technologystage, a person is able to take the perspective of
has been steadily raising the living standard andanother culture and operate successfully within that
prosperity of its people, but the nation of more thanculture. This ability usually develops in a two-part
one billion people - one sixth of humanity - continuessequence. It requires that the person know enough
to live with some of its traditional values that goabout his or her own culture and a second culture to
back 4,000 years and more. See this synthesis ofallow a mental Shift into the value scheme of the
tradition and modernity on your India Travelother culture, and an evaluation of behavior based on
itinerary.Developmental Model of Interculturalits norms, not the norms of the first individual culture
Sensitivity"Global diversity is the recognition andof origin. This is referred to as "cognitive adaptation."
development of skills to deal with differences onThe more advanced form of adaptation is "behavioral
both international and domestic fronts." -Dr. Miltonadaptation," in which the person can produce
BennettHow can we help employees in ourbehaviors appropriate to the norms of the second
organizations succeed in an increasingly complexculture. Persons serving as liaisons between a
workplace? Our function is to clarify what culturalmainstream agency and an ethnic minority group
competence is and why it is needed, and to helpneed to be at this level of intercultural sensitivity.6. In
employees enhance understanding of their ownthe sixth stage, the person can shift perspectives
culture, and increase their intercultural sensitivity andand frames of reference from one culture to another
competence.in a natural way. They become adept at evaluating
In 1986, Bennett created the Developmental Modelany situation from multiple frames of reference.
of Intercultural Sensitivity, which shows a progressionSome representatives in cross-cultural collaboration
of stages people may go through in developingmay reach this level, but most probably will not.Stage
intercultural competency. Since then, he hassix requires in-depth knowledge of at least two
partnered with Dr. Mitch Hammer of Americancultures (one's own and another), and the ability to
University to develop the Intercultural Developmentshift easily into the other cultural frame of reference.
Inventory (IDI). (The inventory is a set ofThe task at this level of development is to handle
statements that allows an individual to assess his/herthe identity issues that emerge from this cultural
developmental stage of intercultural sensitivityflexibility. Bennett calls this final stage of intercultural
according to the DMIS. This tool is valuable because itsensitivity "integration."Building Intercultural
measures people's ability to experience difference inDevelopment Inventory (IDI), a tool to build individual
relatively complex ways).Why there isand team effectivenessThe ability to communicate
Resistance...Tool to understandeffectively with people of different backgrounds,
resistanceDevelopment of intercultural competencecultures, or perspectives is essential to creating an
does not come without a struggle; some employeesinclusive, productive, and innovative work
will protest these efforts. Bennett's model helps usenvironment. This is the basis for leveraging peoples'
understand that the basic form of resistance is ainputs to improve business results.Each member of a
defense response. People who respond to diversityteam or an organization must build this competence
efforts in this way are often moving from theto a degree consistent with their responsibilities and
model's first stage of intercultural sensitivity, denial (awork. It is therefore important to be able to
failure to recognize that cultural differences exist)measure intercultural sensitivity and guide
into the second stage, defense (recognition ofdevelopment for individuals, teams, and
differences). Often, people at this stage mayorganizations.The Intercultural Development
express concern about reverse discrimination.Inventory, developed by Dr. Mitchell Hammer and Dr.
"Recognition of the fact that differences do existMilton Bennett, is a 50-item, theory-based paper and
carries a threat," he says. The reaction is to defendpencil or web-based instrument that measures
one's self. Bennett recommends listening carefully tointercultural sensitivity as conceptualized in Dr.
the person's fears and to help them understand howBennett's Developmental Model of Intercultural
the organization will continue to extend opportunitiesSensitivity (DMIS).The DMIS is a framework for
to this person's cultural group, even as effortsexplaining the reactions of people to cultural
expand to include other cultural groups.The modeldifferences. The underlying assumption of the model
predicts that as time goes by, people can moveis that as one's experience of cultural differences
from defense (stage two) into minimization (stagebecomes more complex, one's potential competence
three). "With minimization, there's more recognitionin intercultural interactions increases. Dr. Bennett has
that we're dealing with people that are different, butidentified a set of fundamental cognitive structures
there's still resistance to that idea," Bennett explains.(or "worldviews") that act as orientations to cultural
"The belief is that somehow if we are more open indifference.The worldviews vary from more
making sure that equal opportunity exists, everyoneethnocentric to more ethnorelative. According to the
should be grateful and follow a set of rules."DMIS theory, more ethnorelative worldviews have
Someone in this stage may say, "Why can't we allmore potential to generate the attitudes, knowledge,
just be Americans?" A person at this stage hopesand behavior that constitute intercultural
that we will all converge into a single cultural position.competence.The IDI measures an individual's and/or
Of course, this position assumes people are able andgroup's fundamental worldview orientation to cultural
willing to shed their culture and take on Americandifference, and thus the individual or group capacity
culture.How to address backlashBennett recommendsfor intercultural competence. As a theory-based test,
several approaches to addressing backlash:·the IDI meets the standard scientific criteria for a
Cultural Self-Awareness: Help employees developvalid and reliable psychometric instrument.Key
cultural awareness, including (if applicable) identificationCharacteristics of the IDIThe IDI is currently
of European American ethnicity versus stopping at aadministered as a paper and pencil instrument
more specific cultural self-awareness (such as Italiancomposed of 50 questions that are designed to
or Irish).· Recognition of Cultural Capital: Preparemeasure an individual's sensitivity to and awareness
employees to deal with issues of privilege in aof cultural differences. The survey consists of
non-threatening way. Help them to identify their ownstatements reflecting attitudes toward cultural
cultural capital (what it means to belong to their owndifference, and responses are scored on a five-point
group and how that translates into institutionalLikert-type scale. The instrument takes approximately
privilege).· Establishing a Cultural Core: Facilitate20 to 30 minutes to complete. The results are
an exploration of value commitment in the contextcompiled and a graphic profile of an individual or
of intercultural relativity.In other words, we need togroup's predominant stage of intercultural
recognize that our values are culturally based. Then,development is generated. In addition, IDI results
we must develop the capability of workingprovide a textual interpretation of an individual or
effectively with people with different values withoutgroup's stage of development and associated
feeling the need to give up our own values system.transition issues. Administration of the IDI is often
"I find that most diversity practitioners don't haveaccompanied by a pre-interview, in which
the ability to deal with this," He says. "[The tendencyrespondents are asked about their backgrounds and
is to think] if there aren't any basic values, which byprior experiences with different cultures. In addition,
the way are mine, how do we work and liveindividuals and groups are provided with their IDI
ethically?"Bennett envisions this model extendingresults in conjunction with a mandatory debriefing
beyond domestic to international diversity efforts.session that is facilitated by a trained and certified
"Global diversity is the recognition and developmentIDI administrator.The IDI is a proprietary instrument
of skills to deal with differences on both internationalthat may only be administered by individuals who
and domestic fronts," says Bennett.Manyreceive certification from the Intercultural
organizations realize that diversity efforts involveCommunication Institute (ICI).ConclusionToday, the
on-going change strategies rather than one-timeimportance of intercultural competence in both global
training events.There is also a move toward couplingand domestic contexts is well recognized. Bennett
international and domestic diversity, and aligning(1986, 1993b) posited a framework for
intercultural competence with leadership development.conceptualizing dimensions of intercultural competence
"The danger [in these trends] of course is thatin his developmental model of intercultural sensitivity
international issues may be seen as diffusing other(DMIS). The DMIS constitutes a progression of
important [domestic diversity] issues," Bennettworldview "orientations toward cultural difference"
cautions. Our challenge, then, is to maintain thethat comprise the potential for increasingly more
emphasis on domestic issues within the context ofsophisticated intercultural experiences. Three
the larger global diversity effort.Stages ofethnocentric orientations, where one's culture is
Intercultural SensitivityIn the '80's and 90'sexperienced as central to reality (Denial, Defense,
organizations have attempted to go beyond mereMinimization), and three ethnorelative orientations,
discrimination issues and even to "celebrate diversity."where one's culture is experienced in the context of
However, celebration of diversity falls far short ofother cultures (Acceptance, Adaptation, Integration),
what is needed for effective collaboration betweenare identified in the DMIS.References1. Bennett, M.J.
mainstream agencies and ethnic minority communities.(1986). Towards ethnorelativism: A developmental
For organizations or individuals to move beyondmodel of intercultural sensitivity. In R.M. Paige (Ed.)
"celebration" to a real ability to work appropriatelyCross-cultural orientation: New conceptualizations and
with cultural difference requires a planned sequenceapplications (pp. 27-70). New York: University Press of
of development.Bennett describes six stages ofAmerica.2. Bennett, M.J. (1993). Towards
development in intercultural sensitivity. The stagesethnorelativism: A developmental model of
provide a good framework for determining how tointercultural sensitivity. In R. M. Paige (Ed.), Education
work with and improve the capacity for interculturalfor the intercultural experience (pp. 21-71). Yarmouth,
sensitivity and collaboration. Some of his stages ofME: Intercultural Press.3. Bennett, M.J. & Hammer, M.
"cultural sensitivity" include behaviors or adaptations(1998).4. Bikson, T.K., & Law, S.A. (1994). Global
the authors include under the definition of "culturalpreparedness and human resources. Santa Monica,
competence."1. Bennett refers to the first stage ofCA: Rand Institute.5. Dougherty, D., Lynch, R.A., &
the model as "denial." It means that people in thisOhles, F. (2003). Review of the Intercultural
stage are very unaware of cultural difference. IfDevelopment Inventory (IDI) for assessing outcomes
mainstream agency staff are in this stage ofof a liberal arts education. Center of Inquiry in the
intercultural sensitivity, a huge problem can beLiberal Arts: Wabash, IN.6. Endicott, L., Bock, T., &
expected in the delivery of education, health, andNarvaez, D. (2002, April). Learning processes at the
social services for ethnic minorities, a gap that doesintersection of ethical and intercultural education.
currently exist when these groups are compared toPaper presented at the Annual Meeting of the
Anglo Americans. The task for staff at this firstAmerican Educational Research Association, New
stage of intercultural sensitivity is to recognize culturalOrleans.7. Paige, R., Jacobs-Cassuto, M., Yershova,
differences that are escaping their notice.2. WhereasY.A., & DeJaeghere, J. (2003). Assessing intercultural
in the first stage we do not "see" cultural differences,sensitivity: An empirical analysis of Hammer and
in the second stage of cultural competence we doBennett's Intercultural Development Inventory.
perceive cultural differences; however, differencesInternational Journal of Intercultural Relations, 27:
from ourselves or the norms of our group are labeled467-486.About Author
very negatively. They are experienced as a threat toSanjeev Himachali
the centrality and "rightness" of our own valueE-mail: , Blog: can read my ITES-BPO related articles
system. Bennett calls this stage "defense."3. In theat and (Himachali) Sharma, is a 29 yrs of age from
third stage of intercultural sensitivity, minimization, weIndia, having six years of experience in "Human
try to avoid stereotypes and even appreciateResource Development". By qualification, he is
differences in language and culture. However, we stillBachelor of Science and Masters in Business
view many of our own values as universal, ratherAdministration. He is also a Motivational and
than viewing them simply as part of our ownInspirational writer and speaker.