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In 21st Century as Global Market is Shrinking... Cross Cultural Adaptation is a Must!

IntroductionIn 21st Century and in the era ofonto other people's experience.This stage is
Knowledge Based Industry when global marketparticularly difficult to pass through when
in shrinking cross culture adaptation is notone cultural group has vast and unrecognized
only a MUST but is only a mantra to succeed.privileges when compared to other groups.
In my previous two employments, we had 15 andThis problem is so invisible that persons in
24 nationals respectively from differentmainstream agencies are often mystified when
countries and many of our people from Indiarepresentatives of ethnic minorities
go on Deputation to other countries and manyconsistently withdraw from collaborative
of them face challenges to cope-up with theactivities.4. A reasonable goal for many
cultural change...behavioralmainstream agencies is to ensure that all
change.Understanding Interculturalstaff achieve at least the fourth
SensitivityWhy you need to go out, India is adevelopmental level in intercultural
country with "Diversity in Culture". Thissensitivity. The fourth stage in Bennett's
diversity is the result of the coexistence ofmodel requires us to be able to shift
a number of religions as well as localperspective, while still maintaining our
traditions.The beautiful temples of southcommitments to values. The task in this stage
India, easily identifiable by their ornatelyis to understand that the same behavior can
sculptured surface, in the desert of Kutch,have different meanings in different
Gujarat, on the other hand, the local folkcultures. The comparisons that follow in the
pit themselves against the awesome forces ofToolkit can be particularly helpful for staff
nature, in the extreme north is the highof mainstream agencies to improve their
altitude desert of Ladakh, Local culture isintercultural sensitivity in this stage of
visibly shaped by the faith - Buddhism - asdevelopment. In order for collaboration to be
well as by the harsh terrain.With over onesuccessful long-term, this stage of
billion citizens, India is the second mostintercultural sensitivity must be reached by
populous nation in the world. It isthe participants of the collaborative
impossible to speak of any one Indianprocess. Bennett calls this stage
culture, although there are deep cultural"acceptance."5. The fifth stage of
continuities that tie its people together.Inintercultural sensitivity, adaptation, may
its quest for modernization, India hasallow the person to function in a bicultural
preserved its ancient civilization and nevercapacity. In this stage, a person is able to
lost sight of the ideals that gave hertake the perspective of another culture and
strength through countless centuries. Scienceoperate successfully within that culture.
and technology has been steadily raising theThis ability usually develops in a two-part
living standard and prosperity of its people,sequence. It requires that the person know
but the nation of more than one billionenough about his or her own culture and a
people - one sixth of humanity - continues tosecond culture to allow a mental Shift into
live with some of its traditional values thatthe value scheme of the other culture, and an
go back 4,000 years and more. See thisevaluation of behavior based on its norms,
synthesis of tradition and modernity on yournot the norms of the first individual culture
India Travel itinerary.Developmental Model ofof origin. This is referred to as "cognitive
Intercultural Sensitivity"Global diversity isadaptation." The more advanced form of
the recognition and development of skills toadaptation is "behavioral adaptation," in
deal with differences on both internationalwhich the person can produce behaviors
and domestic fronts." -Dr. Milton BennettHowappropriate to the norms of the second
can we help employees in our organizationsculture. Persons serving as liaisons between
succeed in an increasingly complex workplace?a mainstream agency and an ethnic minority
Our function is to clarify what culturalgroup need to be at this level of
competence is and why it is needed, and tointercultural sensitivity.6. In the sixth
help employees enhance understanding of theirstage, the person can shift perspectives and
own culture, and increase their interculturalframes of reference from one culture to
sensitivity  and  competence.another in a natural way. They become adept
at evaluating any situation from multiple
In 1986, Bennett created the Developmentalframes of reference. Some representatives in
Model of Intercultural Sensitivity, whichcross-cultural collaboration may reach this
shows a progression of stages people may golevel, but most probably will not.Stage six
through in developing interculturalrequires in-depth knowledge of at least two
competency. Since then, he has partnered withcultures (one's own and another), and the
Dr. Mitch Hammer of American University toability to shift easily into the other
develop the Intercultural Developmentcultural frame of reference. The task at this
Inventory (IDI). (The inventory is a set oflevel of development is to handle the
statements that allows an individual toidentity issues that emerge from this
assess his/her developmental stage ofcultural flexibility. Bennett calls this
intercultural sensitivity according to thefinal stage of intercultural sensitivity
DMIS. This tool is valuable because it"integration."Building Intercultural
measures people's ability to experienceDevelopment Inventory (IDI), a tool to build
difference in relatively complex ways).Whyindividual and team effectivenessThe ability
there is Resistance...Tool to understandto communicate effectively with people of
resistanceDevelopment of interculturaldifferent backgrounds, cultures, or
competence does not come without a struggle;perspectives is essential to creating an
some employees will protest these efforts.inclusive, productive, and innovative work
Bennett's model helps us understand that theenvironment. This is the basis for leveraging
basic form of resistance is a defensepeoples' inputs to improve business
response. People who respond to diversityresults.Each member of a team or an
efforts in this way are often moving from theorganization must build this competence to a
model's first stage of interculturaldegree consistent with their responsibilities
sensitivity, denial (a failure to recognizeand work. It is therefore important to be
that cultural differences exist) into theable to measure intercultural sensitivity and
second stage, defense (recognition ofguide development for individuals, teams, and
differences). Often, people at this stage mayorganizations.The Intercultural Development
express concern about reverse discrimination.Inventory, developed by Dr. Mitchell Hammer
"Recognition of the fact that differences doand Dr. Milton Bennett, is a 50-item,
exist carries a threat," he says. Thetheory-based paper and pencil or web-based
reaction is to defend one's self. Bennettinstrument that measures intercultural
recommends listening carefully to thesensitivity as conceptualized in Dr.
person's fears and to help them understandBennett's Developmental Model of
how the organization will continue to extendIntercultural Sensitivity (DMIS).The DMIS is
opportunities to this person's culturala framework for explaining the reactions of
group, even as efforts expand to includepeople to cultural differences. The
other cultural groups.The model predicts thatunderlying assumption of the model is that as
as time goes by, people can move from defenseone's experience of cultural differences
(stage two) into minimization (stage three).becomes more complex, one's potential
"With minimization, there's more recognitioncompetence in intercultural interactions
that we're dealing with people that areincreases. Dr. Bennett has identified a set
different, but there's still resistance toof fundamental cognitive structures (or
that idea," Bennett explains. "The belief is"worldviews") that act as orientations to
that somehow if we are more open in makingcultural difference.The worldviews vary from
sure that equal opportunity exists, everyonemore ethnocentric to more ethnorelative.
should be grateful and follow a set ofAccording to the DMIS theory, more
rules." Someone in this stage may say, "Whyethnorelative worldviews have more potential
can't we all just be Americans?" A person atto generate the attitudes, knowledge, and
this stage hopes that we will all convergebehavior that constitute intercultural
into a single cultural position. Of course,competence.The IDI measures an individual's
this position assumes people are able andand/or group's fundamental worldview
willing to shed their culture and take onorientation to cultural difference, and thus
American culture.How to addressthe individual or group capacity for
backlashBennett recommends several approachesintercultural competence. As a theory-based
to addressing backlash:· Culturaltest, the IDI meets the standard scientific
Self-Awareness: Help employees developcriteria for a valid and reliable
cultural awareness, including (if applicable)psychometric instrument.Key Characteristics
identification of European American ethnicityof the IDIThe IDI is currently administered
versus stopping at a more specific culturalas a paper and pencil instrument composed of
self-awareness (such as Italian or50 questions that are designed to measure an
Irish).· Recognition of Cultural Capital:individual's sensitivity to and awareness of
Prepare employees to deal with issues ofcultural differences. The survey consists of
privilege in a non-threatening way. Help themstatements reflecting attitudes toward
to identify their own cultural capital (whatcultural difference, and responses are scored
it means to belong to their own group and howon a five-point Likert-type scale. The
that translates into institutionalinstrument takes approximately 20 to 30
privilege).· Establishing a Cultural Core:minutes to complete. The results are
Facilitate an exploration of value commitmentcompiled and a graphic profile of an
in the context of intercultural relativity.Inindividual or group's predominant stage of
other words, we need to recognize that ourintercultural development is generated. In
values are culturally based. Then, we mustaddition, IDI results provide a textual
develop the capability of working effectivelyinterpretation of an individual or group's
with people with different values withoutstage of development and associated
feeling the need to give up our own valuestransition issues. Administration of the IDI
system. "I find that most diversityis often accompanied by a pre-interview, in
practitioners don't have the ability to dealwhich respondents are asked about their
with this," He says. "[The tendency is tobackgrounds and prior experiences with
think] if there aren't any basic values,different cultures. In addition, individuals
which by the way are mine, how do we work andand groups are provided with their IDI
live ethically?"Bennett envisions this modelresults in conjunction with a mandatory
extending beyond domestic to internationaldebriefing session that is facilitated by a
diversity efforts. "Global diversity is thetrained and certified IDI administrator.The
recognition and development of skills to dealIDI is a proprietary instrument that may only
with differences on both international andbe administered by individuals who receive
domestic fronts," says Bennett.Manycertification from the Intercultural
organizations realize that diversity effortsCommunication Institute
involve on-going change strategies rather(ICI).ConclusionToday, the importance of
than one-time training events.There is also aintercultural competence in both global and
move toward coupling international anddomestic contexts is well recognized. Bennett
domestic diversity, and aligning(1986, 1993b) posited a framework for
intercultural competence with leadershipconceptualizing dimensions of intercultural
development. "The danger [in these trends] ofcompetence in his developmental model of
course is that international issues may beintercultural sensitivity (DMIS). The DMIS
seen as diffusing other important [domesticconstitutes a progression of worldview
diversity] issues," Bennett cautions. Our"orientations toward cultural difference"
challenge, then, is to maintain the emphasisthat comprise the potential for increasingly
on domestic issues within the context of themore sophisticated intercultural experiences.
larger global diversity effort.Stages ofThree ethnocentric orientations, where one's
Intercultural SensitivityIn the '80's andculture is experienced as central to reality
90's organizations have attempted to go(Denial, Defense, Minimization), and three
beyond mere discrimination issues and even toethnorelative orientations, where one's
"celebrate diversity." However, celebrationculture is experienced in the context of
of diversity falls far short of what isother cultures (Acceptance, Adaptation,
needed for effective collaboration betweenIntegration), are identified in the
mainstream agencies and ethnic minorityDMIS.References1. Bennett, M.J. (1986).
communities. For organizations or individualsTowards ethnorelativism: A developmental
to move beyond "celebration" to a realmodel of intercultural sensitivity. In R.M.
ability to work appropriately with culturalPaige (Ed.) Cross-cultural orientation: New
difference requires a planned sequence ofconceptualizations and applications (pp.
development.Bennett describes six stages of27-70). New York: University Press of
development in intercultural sensitivity. TheAmerica.2. Bennett, M.J. (1993). Towards
stages provide a good framework forethnorelativism: A developmental model of
determining how to work with and improve theintercultural sensitivity. In R. M. Paige
capacity for intercultural sensitivity and(Ed.), Education for the intercultural
collaboration. Some of his stages ofexperience (pp. 21-71). Yarmouth, ME:
"cultural sensitivity" include behaviors orIntercultural Press.3. Bennett, M.J. &
adaptations the authors include under theHammer, M. (1998).4. Bikson, T.K., & Law,
definition of "cultural competence."1.S.A. (1994). Global preparedness and human
Bennett refers to the first stage of theresources. Santa Monica, CA: Rand
model as "denial." It means that people inInstitute.5. Dougherty, D., Lynch, R.A., &
this stage are very unaware of culturalOhles, F. (2003). Review of the Intercultural
difference. If mainstream agency staff are inDevelopment Inventory (IDI) for assessing
this stage of intercultural sensitivity, aoutcomes of a liberal arts education. Center
huge problem can be expected in the deliveryof Inquiry in the Liberal Arts: Wabash,
of education, health, and social services forIN.6. Endicott, L., Bock, T., & Narvaez, D.
ethnic minorities, a gap that does currently(2002, April). Learning processes at the
exist when these groups are compared to Anglointersection of ethical and intercultural
Americans. The task for staff at this firsteducation. Paper presented at the Annual
stage of intercultural sensitivity is toMeeting of the American Educational Research
recognize cultural differences that areAssociation, New Orleans.7. Paige, R.,
escaping their notice.2. Whereas in the firstJacobs-Cassuto, M., Yershova, Y.A., &
stage we do not "see" cultural differences,DeJaeghere, J. (2003). Assessing
in the second stage of cultural competence weintercultural sensitivity: An empirical
do perceive cultural differences; however,analysis of Hammer and Bennett's
differences from ourselves or the norms ofIntercultural Development Inventory.
our group are labeled very negatively. TheyInternational Journal of Intercultural
are experienced as a threat to the centralityRelations,  27:  467-486.About  Author
and "rightness" of our own value system.
Bennett calls this stage "defense."3. In theSanjeev  Himachali
third stage of intercultural sensitivity,
minimization, we try to avoid stereotypes andE-mail: , Blog: can read my ITES-BPO
even appreciate differences in language andrelated articles at and (Himachali) Sharma,
culture. However, we still view many of ouris a 29 yrs of age from India, having six
own values as universal, rather than viewingyears of experience in "Human Resource
them simply as part of our own ethnicity. TheDevelopment". By qualification, he is
task at the third level of interculturalBachelor of Science and Masters in Business
sensitivity is to learn more about our ownAdministration. He is also a Motivational and
culture and to avoid projecting that cultureInspirational writer and speaker.



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