| Your site's design is optimized to be search | | | | to a widely recognized source of information. |
| engine friendly. Your advertising strategy | | | | Search engine placement, return visitors, |
| is impeccable. The graphics are great. You | | | | links back to you and overall enhanced |
| were savvy enough to generate and edit some | | | | credibility can create a flood of traffic-and |
| very good initial content that really sells. | | | | sales. |
| You have a great product and the right price. | | | | |
| | | | Good site construction is essential, but |
| You are off to a good start, but all of that | | | | regular maintenance-particularly with respect |
| hard work still isn't enough. Upward | | | | to content updates-can be the difference |
| movement in the search engines still isn't | | | | between success and failure. |
| happening the way you had hoped and sales are | | | | |
| lagging behind expectations. What can you | | | | How does one produce great new content? |
| do? | | | | There are a few options: |
| | | | |
| Add fresh content. | | | | You can write and edit the content yourself. |
| | | | This requires an expenditure of time and |
| The reason we have all heard the expression | | | | effort. It also means you need to develop |
| "content is king" so many times is because it | | | | solid writing, research and editing skills. |
| is an indisputable truth. Content drives | | | | It does, however, allow you to tailor your |
| traffic, sells products and makes sites | | | | content to the exact needs of your customer |
| sticky. The search engines love good content | | | | base and to custom-tailor the new content to |
| and perceive plentiful text as proof of a | | | | your particular business. |
| site's value. | | | | |
| | | | You can use free article or syndicated |
| Everyone knows just how important content is. | | | | content. The web is full of free content. |
| Unfortunately, they often overlook the | | | | These articles and materials however, will |
| importance of adding fresh content on a | | | | require you to place links back to the |
| regular basis. | | | | original authors. The same free content is |
| | | | also likely to appear in multiple locations, |
| Good initial content helps encourage the | | | | decreasing its value to customers and search |
| search engine spiders to check you out. That | | | | engines. Even free content that is a "good |
| same content helps attract and maintain your | | | | fit" for your site will not be a perfect |
| first wave of visitors. That is the value of | | | | match for your exact needs. |
| initial content. | | | | |
| | | | You can outsource your content production. |
| If you want a successful internet venture, | | | | Hiring a content provider or author does |
| however, you need to keep those spiders | | | | require a financial outlay. However, it |
| coming back again and again. You also want | | | | allows you to get professional materials |
| your first wave of visitors to have a good | | | | designed to meet your site's particular |
| reason to return to your site and to | | | | needs. Custom-authored fresh content avoids |
| recommend it to others. | | | | the pitfalls of free content and enables you |
| | | | to invest your time in other projects and |
| The most effective way of reaching these | | | | areas that may be a better fit for your |
| goals is to add new, fresh content regularly. | | | | particular skill set. |
| | | | |
| Sure, an occasional new paragraph or two | | | | If there ever was a day when one could simply |
| might be somewhat helpful. In order to truly | | | | build a site, leave it alone, and reap |
| take advantage of the power of great content, | | | | significant financial windfalls, that day has |
| however, one must add more material as often | | | | passed. The internet is too competitive to |
| as possible. | | | | "build it and leave it." Every day thousands |
| | | | of new sites jockey for Google positioning |
| Many experts recommend adding as much as a | | | | and hope to pull your customers away. |
| full page of content every day, if possible. | | | | Regular content update-adding fresh content- |
| Following this strategy can take your site | | | | is essential for any site's long-term |
| from being an interesting internet pit stop | | | | success. |